Insidesales.com Report Reveals Millennials Impact on Business Communication

Insidesales.com Report Reveals Millennials Impact on Business Communication

Email is still strong with Millenials, but it shall slowly decline with the emergence of IM

AI-powered sales acceleration platform, Insidesales.com released its Evolution of Business Communications 2017 report, which shows that email remains the dominant form of workplace communication, followed by cell phones and text messages, while Instant Messaging (IM) is ratcheting up. Notably, cell phones outpaced landlines in every category at work which was not the case in 2014.

The study reveals what communication mode has highest recommendations, usage and response rate amongst users at the workplace and at home.

Online IM Skyrocketing from 31% in 2014 to 41%

Texting, IM and even Facebook are now becoming mainstream channels for workplace communications because of Millennials. Their influence is having a marked impact on the work habits of their Baby Boomer and Gen X counterparts.  Born between 1946 and 1964, Baby Boomers represent nearly 20% of the North American population.

Dave Elkington, CEO of InsideSales.com, said: “It’s tremendously encouraging to see that Baby boomer are ahead of the curve when it comes to texting in the workplace and supporting IM and social media channels as favorable forms of communication at work. It is a common misconception that the younger generations are going to be the most tech-driven employees over seasoned professionals.”

IM IS BECOMING MAINSTREAM DRIVEN BY MILLENNIALS

Challenging current convention, the study reveals that Slack and Jabber are swiftly becoming indispensable in the office. Daily usage of the technology at work has risen from 31 % in 2014 to 41 % today across all age groups. The Millennials’ preference for instant communication applies to mobile phone usage as well.

Insidesales.com report
Millenials in favor of IM. Baby Boomers catching up

Read Also: Google Turns Hangouts Into Slack Competitor

TEXTING is gaining popularity into Workplace

Baby Boomers seem to like texting at work even more than Millennials. The study shows that 62% Baby Boomers recommend contacting them by text message against 47% by Millennials.  Use of text messaging for work has increased from 26% in 2014 to 42% in 2017, with Baby Boomers leading the charge. Among the respondents, 47% of Baby Boomers said they are contacted daily by text message against 26% Millennials. A notable size (75%) of respondents said they were likely to respond to a text message at home for work-related topics.

RIP Voicemail? Not yet

They may not be popular outside of the office, but 50% of the workforce recommends leaving them a voicemail, while 48% said they were likely to respond to it. Voicemail is the 4th most utilized method of communication whose use is likely to decline as it is more popular with the older generations. Only 30% of millennial respondents receive voicemails daily compared to 55% of Baby boomers.

Social Media has not taken off. LinkedIn leads the pack

86% of respondents said they were likely to respond to a cell phone(call or text). On the other hand, only 54% said that they would respond to a LinkedIn message. Baby Boomers don’t recommend you contact them on LinkedIn, but they’re more willing to respond to it than younger generations. Only 31% of Baby Boomers said they recommend contacting them by LinkedIn, compared to 44% of Millennials. LinkedIn dominates social networks at work, while Facebook and Twitter continue to flatline.

Insidesales.com report
LinkedIn leads the pack
Cell phones outpaced Landlines in every category at work

Although eclipsed by cell phone use, 54% of office workers still use landlines daily, compared to 80% in 2014. The percentage of respondents who use cell phones daily is 59%, while the likelihood to respond to a cell phone is 86% against 78% for a landline. Obviously, cell phones are the preferred method at home for work-related topics. The usage of the landline at home dropped to 6% currently from 20% in 2014.

Email remains the go-to communication method

Despite its flaws, email is the dominant medium by a large margin in every category at the workplace. 86% of respondents are contacted by email daily while 94% said they recommended contacting them by email. Older generations preferred email over IM. There has been a decrease in the use of email by Millennials in recent years, due to the emergence of IM. However, email is still dominant among Millennials, with 79% saying that they are likely to respond to an email as compared to 94% Baby Boomers. The study shows that the number of email users will gradually decline.

Insidesales.com report
Older generation lead the charge

The survey participants included managers, C-level, directors, individual contributors, and executives between 18 to over 45 years of age; spanning across industry verticals, namely business services, retail, manufacturing, media, software, finance, utilities and the public sector.

Build on Neuralytics, a predictive and prescriptive self-learning engine, Insidesales.com received $50M funding from a group of investors in January 2017.  This brings the total investment to $251.2M, since its inception in 2004. It has acquired C9 Inc., an analytics, predictive sales, and marketing applications provider, and iHance an email tracking and synching technologies solution.

Read Also: InsideSales.com Study Reveals End-of-Month Sales Tactics Cost Businesses Millions

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