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IPG Mediabrands Unveils AI-Based Social Media Content Agency; Hires Rob Bernstein as EVP
Social Media Marketing

IPG Mediabrands Unveils AI-Based Social Media Content Agency; Hires Rob Bernstein as EVP

IPG Mediabrands, the leading digital media, and automated buying platform unveiled a global social media and digital content agency called … 0 242
Linkfluence Partners Spredfast to Enhance Social Media Intelligence Capabilities
Social Media Monitoring

Linkfluence Partners with Spredfast to Enhance Social Media Intelligence Capabilities

Linkfluence, the leading social media monitoring platform, has announced a key partnership deal with social marketing platform Spredfast. The international … 0 234
Marketing Automation

Marketo 2017 Marketing Benchmark Report: Centers of Excellence Key to Boost MarTech Adoption and Maturity

Leading marketing automation software firm Marketo released its first marketing survey on the maturity of contemporary marketers. The report titled, … 1 5497
App Integration Startup Button Scoops $20 Million in Series B Funding
Mobile Advertising

App Integration Startup Button Scoops $20 Million in Series B Funding

Button, a mobile app monetization platform, scooped $20 million in Series B funding from Norwest Partners and its existing investors … 0 139
Snapchat Taps in mParticle as Partner to Ease Onboarding for Brands using comScore SDK
Data Management Platforms, Mobile Advertising

Snapchat Taps in mParticle as Partner to Ease Onboarding for Brands using comScore SDK

mParticle, the leading multi-screen API provider, has been selected as Snapchat Partner to enable easy onboarding for brands. The NYC-based … 2 341
Goodway Group Ramps up Hiring for 2017, Focusing on Women in Programmatic Adtech
Native & Programmatic Advertising

Goodway Group Ramps up Hiring for 2017, Focusing on Women in Programmatic Adtech

Marissa Ann Mayer, “Ginni” Rometty, Sheryl Sandberg, and Susan Wojcicki – women and technology make a formidable pair, especially when they are leading … 1 194
Snap Inc. Will Lead R/GA Marketing Tech Venture Studio with IPG to Herald a New Wave of Tech Empowerment
Customer Experience Management, Mobile Advertising, Social Media Advertising, Video Advertising

Snap Inc. Will Lead R/GA Marketing Tech Venture Studio with IPG to Herald a New Wave of Tech Empowerment

Success is the biggest incentive to innovate further and lead others as well. Snap Inc., the leading tech innovation and social media … 0 89

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