Leading Offerings for Digital Leaders Transforming Business Models
Amplero, a recognized leader in leveraging artificial intelligence marketing to maximize customer lifetime value and loyalty, has announced that it was named to the Constellation ShortList™ for Marketing Analytics Solutions in Q3 2017. To remain competitive in the continually evolving business environment, organizations must implement technologies that not only complement existing strategies but also support the radical transformation of business models. The technology vendors included on the Constellation ShortList provide the key functionality and requirements for early adopters pursuing digital transformation initiatives.
With nearly every industry facing disruption from innovative competitors and category outsiders, the companies that thrive possess the capability to deliver relevant, personalized experiences fluidly across every channel. The Amplero Artificial Intelligence Marketing (AIM) Platform leverages machine learning and multi-armed bandit experimentation to deliver highly contextual, cross-channel customer experiences throughout the entire customer lifecycle. Partnering with customer-obsessed B2C brands, such as Sprint, Virgin Mobile, and Xbox, Amplero provides measurable lift across customer lifetime value metrics and liberates marketers from traditional rules-based processes.
“We believe Amplero’s recognition in Constellation’s Marketing Analytics Solutions Report validates the impact artificial intelligence marketing is having in finally fulfilling the promise of prescriptive analytics for global brands,” said Olly Downs, PhD, CEO of Amplero. “It’s no longer enough to simply gain deep-dive behavioral insights about your customer. Through the Amplero AIM Platform, marketers are not only provided machine learning-driven insights at a scale not humanly possible, but intelligent action is taken for them to automatically exploit the positive impacts identified across thousands of recursive tests, resulting in a significant lift in core business KPIs like top-line revenue, customer engagement, and retention.”
“The right timing, teams and technology are the three Ts for crafting digital business models to achieve digital transformation success,” said R “Ray” Wang, chairman and founder at Constellation Research. “Each Constellation ShortList, researched and curated by our analysts, guides early adopters in identifying the right technologies to build successful and competitive programs.”
Constellation advises leaders and teams on leveraging disruptive technologies to achieve business model transformation. Products and services named to the Constellation ShortList meet the threshold criteria for this category as determined by Constellation Research through client inquiries, partner conversations, customer references, vendor selection projects, market share and internal research. The Constellation ShortList is frequently updated as market conditions change
Currently, headquartered in Seattle, Amplero is an Artificial Intelligence Marketing (AIM) company that enables business-to-consumer (B2C) marketers at global brands to optimize customer lifetime value at a scale that is not humanly possible.
Unlike traditional rules-based marketing automation systems, Amplero’s Artificial Intelligence Marketing Platform leverages machine learning and multi-armed bandit experimentation to dynamically test thousands of permutations to adaptively optimize every customer interaction and maximize customer lifetime value and loyalty.
With Amplero, marketers in competitive, customer-obsessed industries like telecom, banking, gaming and consumer tech are currently seeing measurable lift across key performance indicators-including 1-3% incremental growth in customer top-line revenue and 3-5x lift in retention rates.