MoEngage announced an undisclosed investment funding made by tech-innovator, investor and entrepreneur Anand Chandrasekaran.
MoEngage, a 1:1 user analytics platform, is on a roll this season. It has announced an unknown investment funding made by top tech-innovator and investor Anand Chandrasekaran. The investment is likely to drive more innovations on tech-based products at MoEngage in coming months. Anand is the Head of Platform and Product Partnerships for Facebook Messenger. Previously, he was the Chief Product Officer (CPO) of B2B marketplace Snapdeal and global telecom service provider Bharti Airtel.
Anand Chandrasekaran will be a part of MoEngage’s advisory panel. Speaking on the announcement, Raviteja Dodda, CEO, MoEngage, said, “We are delighted to secure funding from an investor as prominent as Anand Chandrasekaran, and to welcome him as a member of our advisory board. Anand has a proven track record of excelling in dynamic markets and building products that serve customers globally. As a growth platform to engage users across all channels on a 1:1 basis, Anand’s keen insights and domain expertise in growing consumer internet companies will be invaluable to our endeavours.”
In 2015, MoEngage raised $4.25 million in Series A funding to grow its footing in the US. In the first week of December 2016, the Bangalore-based tech start-up had unveiled its cutting-edge machine learning product, Sherpa. The product was the result of strong backing by VC investors Helion Venture Partners, Exfinity Ventures, Alchemist Accelerator and angels such as Kunal Bahl, Rohit Bansal, and Raghunandan G.
— Yashwanth Reddy (@YashwanthReddy) December 14, 2016
Fueled by Anand Chandrasekaran’s latest investment in the company, MoEngage could see many more fast-track digital marketing innovations targeting mobility solutions for consumer internet, marketplaces, FinTech, SaaS, and hardware. MoEngage is a trailblazer in disruptive technology domain. Its revolutionary automation strategies earned a place in the Forrester report, ‘Vendor Landscape: Mobile Engagement Automation Solutions’. With more than 5 billion personalized interactions every month, MoEngage user analytics platform gathers real-time insights from 15 billion events from various apps & websites.
Anand Chandrasekaran’s experience with top companies will tremendously benefit MoEngage’s technology integrations with other B2B automation products. A tech-entrepreneur himself, Anand’s in-depth knowledge and futuristic insights on conceptualizing and delivering new products will revolutionize the digital marketing.