Blackwood Seven, A Leading Ai Media Agency Strengthens Leadership Team With Former Mec And Marketshare Executives To Support Continued Growth In North America
Blackwood Seven announced two new appointments to its leadership team last month. Nick Stoltz, has joined Blackwood Seven as the Chief Operating Officer, North America, while Stanlei Bellan, who has more than 15 years of media and strategic planning experience at GroupM‘s MEC and Ogilvy, has joined as General Manager, West Coast. Both Stoltz and Bellan will report to Mark Zamuner, CEO, North America at Blackwood Seven. Currently, Blackwood Seven has over 200 employees, working across 5 different countries and 2 different continents.
Mark Zamuner, CEO, North America at Blackwood Seven, said,” The reason for introducing AI into the mix is that it can provide us with an unbiased view on how media is actually affecting our business. It will report what it has learned from data and utilize that very knowledge every time there’s a new campaign to be planned. In this way, AI can inform programmatic trading decisions.”
Zamuner added, “Our goal is to transform the global media supply chain and provide high value software applications to our clients and improve upon transparency in the industry. In order to be the best, we must hire the best. Nick and Stanlei have proven track records that will be pivotal in advancing our SaaS product to customers in North America.”
Stoltz joins Blackwood Seven with a decade in supporting and creating success for growing companies, teams and products through a combination of leadership, strategic vision and marketing operations. Prior to Blackwood Seven, he served as Associate Managing Director at MarketShare, a marketing and analytics company and leader in cloud-based software solutions.
Stanlei Bellan joins Blackwood Seven with more than 15 years of experience in a number of marketing and business leadership positions at GroupM’s MEC, eHarmony, MediaContacts (Havas) and OgilvyInteractive (WPP) in the US and Brazil. In his new role, Bellan is responsible for managed services and client relationships to ensure the success of Blackwood Seven’s sales, marketing and service initiatives in North America.
Stoltz said, “I think Blackwood Seven represents a tremendous opportunity to build upon a broad foundation of solutions and value that the company is delivering to a large base of global customers.”. As we expand our product and services footprint, I look forward to continuing to drive customer success and performance across the value chain within North America.”
Zamuner added, “Blackwood Seven is committed to maintaining its level of excellence at the senior most level. The addition of high-level expertise will help the company deliver on its vision to take the marketing supply chain to new heights, creating a better experience for everyone involved.”
Currently, Blackwood Seven brings artificial intelligence to media planning via proprietary media platform. The media intelligence company calculates each client’s “media effect formula”, which allows attribution of all channels –online such as search, YouTube and Facebook as well as offline such as TV, print and OOH. This algorithm optimises the media mix and predicts an exact forecast of expected results, in real time.