AI/ML

IBM launches Cognitive College at World of Watson

Cognitive technology has the potential to revolutionize the way professionals engage and interact with their customers. With actionable insights, we can all make more informed decisions that positively impact our company’s bottom line. However, cognitive is a new concept to some, and the benefits, implications, and value of the technology can be difficult to fully grasp. We’re here to change that.

At World of Watson last month, IBM officially launched the Cognitive College – their way of bringing cognitive expertise and education to the masses. Top influencers from across the marketing, commerce, and supply chain industries joined IBM subject matter experts for an interactive workshop discussing key trends and the overall impact that cognitive will have across their professions. After sharing ideas and developing new ways to apply cognitive technologies across industries, attending influencers became certified Adjunct Professors of the IBM Cognitive College.

On November 21, top Futurists and IBM Cognitive College Adjunct Professors will be hosting a virtual IBM Cognitive College Workshop for those interested in becoming cognitive experts. Participants will hear from influencers with decades of experience in the marketing, commerce, and supply chain industries, including Brian Fanzo @iSocialFanz, John Lawson @ColderICE, Stan Phelps @StanPhelpsPG, Shep Hyken @Hyken, Bryan Eisenberg @TheGrok, and Dave Killebrew @DaveKillebrew.

Futurists will discuss how cognitive can be used to help revolutionize the way that we work and key things to keep in mind to help marketing, commerce, and supply chain professionals succeed this holiday season.

https://www.ibm.com/think/marketing/introducing-the-ibm-cognitive-college/?cm_mmc=Social_commerce-_-Percolate-_-Null-_-Null&__prclt=Bg9TN7To

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