SiriusDecisions Expands Benchmarking Performance Capabilities and Global Coverage

SiriusDecisions, the leading global business-to-business (B2B) research and advisory firm,  announced its next generation of research and advisory services, delivering high-performance benchmarking capabilities with over 750 b-to-b industry metrics, and increased research coverage for sales, marketing, and product leaders.

 New high-performance benchmarking capabilities

SiriusDecisions has expanded its core industry benchmark database, the SiriusIndex™, the only one of its kind in the b-to-b industry, with new metrics across four major categories, including readiness, activity, output and results, and offered its clients unparalleled access to data from their peers with the introduction of its new Command Center™ platform. Now commercially available, it will enable business leaders to drive strategic and tactical changes informed by insights, best-in-class frameworks, readiness and performance metrics, and peer comparisons with the data, and qualitative guidance from SiriusDecisions analysts they know they can trust.

With the data to support a variety of decisions from investments and organizational structures, to strategy development and process design, SiriusDecisions’ Command Center™ helps marketing, sales and product leaders realize competitive advantages, ensure smarter allocation of budget and human resources, and respond more nimbly to specific situations and opportunities.

Bruce Brien, Chief Technology Officer of SiriusDecisions, said, “We have made a major investment in data collection, analysis and the reporting engine fueling our client delivery portal called the SiriusDecisions Command Center™, which provides real-time access to more than 750 b-to-b industry metrics at your fingertips. The new platform will empower leaders to move quickly to energize their organizations’ performance and seize opportunities, with wiser organizational investment and resource allocation.”

Expanded global coverage

Along with its new offering and growing corporate momentum, SiriusDecisions has also expanded geographically to improve its service to clients around the world and extend its regional expertise. The company holds deep b-to-b focused subject matter expertise and analyst prowess across the product, marketing and sales domains in all of its regional offices.

Most significantly, the company has established its first presence in the Asia-Pacific region with continued growth in regional offices in North America and Europe. In the U.S., SiriusDecisions has opened new offices in Austin and Atlanta throughout the past 12 months.

John Neeson, Co-Founder and Managing Director of SiriusDecisions, said, “We are now operating on three continents – North America, Europe, and Asia – to ensure clients receive the global and regional perspectives they need to drive growth. As our clients look toward entering new geographies to fuel future growth, particularly in the rapidly developing Asia-Pacific region, we will be right there with them.”

New research and advice aligned to role-based priorities

Adding to its new offerings, the next generation of SiriusDecisions’ research and advisory services has been re-engineered to not only align to the topics its clients care about most but also to role-based priorities, helping its clients adapt its research for their specific functions to enhance corporate and individual performance and productivity.

For each role across marketing, sales and product management, it has built a set of prescriptive workstreams for each priority that serve as a blueprint for addressing a priority in a best-in-class way. The research, online tools, templates and advice its analysts deliver enables its clients to adopt proven best practices and new approaches, operationalize them and then optimize them on a continuous basis in order to outperform.

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