Story Lab And Influential Join Forces To Bring A.I. And Data Approach To Branded Content

Story Lab And Influential Join Forces To Bring A.I. And Data Approach To Branded Content

A.I. Influencer technology company, Influential, and The Story Lab, the audience-led storytelling experts within the Dentsu Aegis Network, are combining forces to use IBM Watson A.I. technology, to inform brands on how to authentically connect with their audiences through branded content, via the combination of proprietary traditional, digital and social data. Together, the companies have found an unmatched way to inform content creation and source influencers to drive creative strategy for brands.

Influential will combine their AI technology with The Story Lab’s Content Compass™, a suite of proprietary strategy tools that serve as a guide to organizationally optimize and maximize existing and future content through investment, distribution, amplification, and measurement. The companies will identify billions of data points to inform content development and distribution across bespoke Paid/Owned/Earned ecosystems for brand clients.

Example insights the partnership provides–

– Brand Health Audit – A holistic analysis of a brand’s social media footprint including historical analysis of O&O social accounts.  This will be accompanied by best practice recommendations to make social channel content more effective and efficient.

– Social SOV Analysis – Maximize and win social share of voice in advance of major tent-poles or releases

– Consumer Avatar Analysis – A blueprint for a brand’s future audience (lays the groundwork for approaching new consumer segments)

– Conversation Analysis – A pre-campaign snapshot of users’ conversations around your brand, analyzed through IBM Watson’s augmented intelligence and sentiment analysis

– Data Powered Media Placement Recommendations – An in-depth affinity analysis of a brand’s target audience that provides actionable insights on the most relevant and impactful media touch points and channels for that audience

“The Story Lab consistently seeks new and innovative ways for our clients to successfully engage their most valuable consumers in order to drive their business outcomes. Through an audience-led approach and content strategy, driven by data and insights, Influential’s IBM Watson technology solution will allow us to go even further to create experiences that invite audiences in and create value for them in their daily lives,” said Shannon Pruitt, CEO of The Story Lab.  “We are excited to collaborate with Influential to leverage their powerful AI-backed audience data for our clients as a way to connect more creatively, efficiently and effectively with their customers.”

“The Story Lab is an innovative and forward-thinking agency, rooted in technology and creativity,” said Ryan Detert, CEO of Influential. “We are excited to work with The Story Lab team to create campaigns that raise the bar, both in terms of engaging content and broad-reaching influencer distribution.”

About The Story Lab

The Story Lab believes every brand requires a different formula to tell their story. Founded by the Dentsu Aegis Network in January 2013, The Story Lab specializes in audience-led storytelling.  Driven by data & insights, the agency combines audience needs and relevant brand stories in the context of current consumer behaviors to connect and engage in the right form, time, and place. The result is Chemistry that Connects.

The Story Lab has created award-winning content and strategies for clients such as GM, Microsoft, Mondelez, and MasterCard. The agency has offices in Los AngelesNew York and Detroit, and globally in CanadaMexicoEuropeRussiaIndiaAsia, and Australia.

About Influential

Influential is an A.I. influencer technology and developer partner of IBM Watson. Influential’s patent-pending app is on the hip pocket of more than 15,000 of the most highly engaged influencers on Facebook, Instagram, Snapchat, Twitter, and YouTube, reaching over 5 billion users. Brands and agencies are able to make a digital media buy on social via Influential’s in-demo impression guarantee, which mirrors traditional or digital media spends. Influential conducts all campaigns through a brand-safe vetting process and provides robust recaps via 3rd party analytics partners. Influential and IBM Watson have also co-created technologies that allow brands and agencies to identify psychographic data on influencers, as well as three first-to-market A.I. products. Influential runs campaigns for Fortune 100 companies including Coca-Cola Company, Nestlé, General Mills, Kia Motors, Fox TV, Sony Pictures and more. Influential has offices in Beverly HillsNew York City, and Las Vegas.

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