Bidalgo introduces a new AI assistant to help App Marketers manage End-to-end ad automation solution
Bidalgo, a leading provider of ad automation software and services for app marketers, today launched Bidalgo AI™, the mobile industry’s first end-to-end ad automation agent for app install ads on Facebook, Instagram, Pinterest and other platforms. Branded as world’s first AI assistant for App Marketers, Bidalgo AITM uses AI algorithms to manage and optimize the entire media buying cycle, from uploading ads and optimizing their performance to real-time creative uploading, return-on-ad-spend, bid management, budget allocation, and much more.
Peli Beeri, CEO of Bidalgo, explains, “We have spent the past several years perfecting algorithms that apply Artificial Intelligence to things like bid management and budget allocation, and we are proud to now offer the industry’s first AI algorithm for uploading creative as well. Bidalgo AI automates the entire media buying process so that UA professionals can focus on higher-level strategies.”
“Bidalgo AI delivers better Return on Ad Spend than any human possibly could, while automating complex workflows that until now have been performed manually.” — Peli Beeri, CEO of Bidalgo
Bidalgo AI automates the entire media buying process, including:
The first automation software to automatically upload creative assets when needed based on delivery and performance. Optimizes creative performance based on targeting, strategy, and other dimensions to keep creative fresh and deliver more frequent spikes.
Allows marketers to set target goals for 7-Day Return on Ad Spend (ROAS) and/or average Cost Per Install (CPI) and optimizes towards that goal. Looks at both post-install ad spend and In-App Payment revenue to calculate ROAS.
Real-time Bid Management
Identifies how much money to bid on every user in real-time based on market dynamics and potential customer value.
Dynamic Budget Allocation
Optimizes budget pacing based on campaign performance, daily limits, and overall advertising strategy.
Continually conducts A/B Tests to determine the best creative to use based on parameters such as country, target, platform, etc.
“We have seen a notable uptick in campaign performance since testing out Bidalgo AI — it was able to increase our 7-Day ROAS by 15% in just 4 weeks. But more importantly, it has freed up a lot of our UA team’s time and energy,” said Patrick Witham, Director of User Acquisition, Product Madness, an Aristocrat Company.
“Simply uploading new creative can take up to 50% of one of our UA manager’s time. But with Bidalgo handling that for us, we have the time to focus on more strategic aspects of our campaigns, such as designing new creative, discovering new audiences, or breaking into new markets.”
By bringing Bidalgo AI for app marketers, the Facebook and Pinterest Marketing Partner intends to deliver unbeatable SaaS-based ad automation platform. They are aiming to create the ultimate media buying platform for app marketers by driving advances in AI and by providing industry-leading expertise.
Founded in 2010, the official Facebook API partner also became one of the 15 ad tech companies to be added to Pinterest in November 2016. Currently, Bidalgo offers ad automation to Pinterest advertisers via Promoted App Pins.