Gyro’s Chairman, Bell brings a wealth of B2B Experience on how to scale media and software businesses to Madison Logic
Gyro’s Chairman and AOL’s Senior Advisor, Bell brings a deep understanding of how to scale media and software businesses.
Bell was a senior advisor to Google from 2006 to 2009. He left Google to join Tim Armstrong (CEO) as an advisor to the AOL which has been acquired by Verizon.
Tom O’Regan, CEO, Madison Logic, commented: “Having an industry powerhouse like David Bell on our board will fast-track our leadership and growth in B2B account based marketing. His expertise in scaling software and services businesses will help us swiftly expand and penetrate new verticals and customer segments.”
Bell is the former CEO of global marketing agencies namely, Interpublic Group, True North, Bozell, and Knox Reeves. He is also the Advertising Hall of Fame inductee. Bell is the only advertising executive to lead all four industry associations.
Bell said: “With the ability to measure real ROI becoming an imperative, Madison Logic’s Activate ABM platform has been able to consistently deliver the most important metrics and insights to its clients. It is exciting to be a part of Madison Logic’s growth, as it delivers the only comprehensive account based marketing platform that can connect with B2B marketers’ CRM and deliver the attribution they require.”
Under his leadership, Gyro, the world’s largest B2B agency, has been named the 2016 Business-to-Business Agency of the Year by Advertising Age. It was also recognized as the Business Marketing Association’s Global B2B Agency of the Year for the past three years.