The new integration eliminates the complicated configuring of campaigns and allows Marketers to quickly connect their lead activity with target accounts
Engagio, an Account-Based Marketing (ABM) and Sales platform, has integrated with all major marketing automation platforms, including Eloqua, Pardot, Hubspot, and Marketo.
Jon Miller, founder and CEO of Engagio, said: “By integrating with the other major marketing automation platforms, Engagio is enabling, even more, marketers to gain critical account-based insights, run ‘Plays’ across departments and channels, and orchestrate human connections at scale.”
Engagio’s integration with the major automation platforms gives account-level insights to marketing teams for carrying out ABM activities at scale to drive engagement, meetings, and revenue in target accounts. The Engagio native integration with Pardot is offering huge value to Silkroad-the world’s leader in Talent Activation.
“Previously, it was painful configuring our Pardot campaigns to tie back to Salesforce and then sync to Engagio. Engagio’s new direct connection to Pardot has given SilkRoad’s marketing team a big productivity boost. We’re seeing great immediate results and are confident about getting the best return on investment,” said John Westby, VP- Corporate Marketing, Silkroad.
Jeffrey Yee, Director of Strategic Account-Based Marketing, 360 Insights, said: “Integrating our Engagio ABM solution into our Hubspot marketing automation platform was a simple and seamless process. Through this integration, we quickly were able to use Engagio to connect our lead activity with our target accounts. The entire process took less than a day and has generated actionable account insights valuable to our sales and marketing teams.” 360 insights is a SaaS-based platform enables manufacturers and distributors to manage their incentives programs.
Based out of San Mateo, CA, Engagio pioneered the rapidly growing “Account Based Everything” revolution, through its suite of marketing orchestration solutions that includes Account-Based Sales development, Account-Based Customer Success, in addition to ABM.
According to industry analyst TOPO, account based topics (marketing and sales development) are the most popular thing clients want to talk about, accounting for a whopping 80% of all inquiries. And search volume for ABM has risen almost 10 times. However, ABM professionals are currently only getting 15-20% penetration into target accounts.
There’s a limit to how deeply you can connect with target accounts using only marketing channels such as ABM advertising, direct mail, and nurturing. Sometimes, you need a 1:1 human connection – and that’s the realm of Sales and Sales Development.
Read Also: How to do Account-Based Marketing in 2017