Marketsmith Inc., one of the nation’s fastest growing, data-driven marketing agencies, has named Rob Bochicchio, EVP, media innovation and strategy, effective immediately.
Bochicchio, formerly managing director of Blackwood Seven, is an advertising industry veteran known for his bold and innovative approach to media. He is highly regarded in the industry for his ability to identify and deliver new methods of directing media spend so it gets the greatest return on investment.
According to Marketsmith President Jill Draper, “Rob’s expertise is critical at this stage in our business. We’ve seen significant growth this summer, and our media team has really expanded. His management expertise will allow us to bring that team to the next level, and he’ll also be spearheading several new business initiatives we have set to launch in the coming weeks.”
Bochicchio first became aware of Marketsmith several years ago when CEO Monica C. Smith pitched him on the company’s proprietary analytics platform, i.Predictus. “I was really impressed with her vision for the company and their technology.”
He notes that Marketsmith is ideally positioned because it claims a full suite of media services, creative and analytics. “Marketsmith is perfectly situated to provide clients of any size – from start-ups to enterprises – the tools they need to take advantage of today’s rapidly evolving media landscape.”
Marketsmith’s I.P.Q. Approach, fueled by i.Predictus, is an immersive look into a client’s goals and media spend. This process provides clients with unprecedented media measurement, benchmarking, visualization and optimization. With three patents and three more pending, i.Predictus is at the center of Marketsmith’s tech stack, and gives clients a clear line of sight on how their media is spent, how it performs, and which content is the most effective, with complete transparency in near-real time.
Bochicchio said another major factor in his move was the company’s mantra “We do great work, so we can do good things!” He’s been an active member of the Board of Directors for Gilda’s Club in NYC for more than 5 years, and has a passion for community service: “Marketsmith aligns with more than my business objectives, it aligns with my passion for giving back to others,” he says.