ACTIVE Network®, the premier global marketplace for activities and events and an industry-leading provider of intelligence solutions, announced the return of ARATIS Events to its valued network of customers. The ARATIS Events portfolio, including The Color Run Australia, The Color Run New Zealand, ROC Race, and Soul Pose, as well as its newly created participant experiences, The Color Movement and Ridiculous Playground, will migrate immediately to ACTIVE’s scalable and reliable technology platform, with the goal of enhancing experiences for its expected 225,000 participants in 2018.
ARATIS Events, comprised of more than 15 annual endurance events across Australia and New Zealand, returned to ACTIVE because of ACTIVE’s investment in delivering participant-centric technology that offers a best-in-class security infrastructure and intuitive mobile solutions, as well as its ability to provide a one-stop-shop solution across the entire event lifecycle. ARATIS Events will leverage ACTIVEWorks® Endurance as its centralized event management platform to handle participant registration, communication, marketing, merchandising, and event-day logistics. In addition, the company will utilize the ACTIVE Event App to enhance mobile communication to participants and spectators, the ACTIVE On-Site™ mobile app to digitally manage event day check-ins and bib assignments, and ACTIVE’s Virtual Event Bags™ platform to conveniently connect participants with sponsor offers before, during, and after the event.
“We’ve been impressed with the investment ACTIVE has made in their event management technology, mobile, and marketing solutions and believe ACTIVE to be the market leader well above other technology providers in the industry. As a result of their comprehensive technology and the relationship we’ve built with their knowledgeable team, the decision to come back to ACTIVE was an easy one,” said Luke Hannan, general manager for ARATIS Events. “As we continue to grow our marquee events, and unveil new participant experiences, the importance of partnering with a fellow industry leader is critical for us.”
Poised to deliver truly unique participant experiences, ARATIS Event’s newest event series, The Color Movement and Ridiculous Playground, are the first events to leverage ACTIVE’s robust technology platform. Packed with themed-activities including a magical foam ocean, world of glittering confetti rain, and bubble-filled chill out zone, The Color Movement, presented by The Color Run®, is an all-ages festival series designed to attract participants of any fitness level. The Color Movement’s inaugural International event, which is set to take place on October 21 at Sunshine Coast Stadium, sold out all early bird tickets within the first two days of sale. Ridiculous Playground, an arena-style event that offers two-hours of unlimited fun on up to 11 inflatables is expected to attract close to 7,000 participants to its International launch in Adelaide on October 7-8.
“We’re very pleased to welcome ARATIS Events back to the ACTIVE Network family, and to support them throughout the launch of their innovative new events. ACTIVE’s integrated event management and mobile technologies will provide an easy, consistent, and superior experience for them, while enabling them to elevate the experience for their participants at the same time,” said Sam Renouf, general manager for sports at ACTIVE Network.
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