B2B Commerce

Adaptive Messaging Platform Cordial Scoops $6 Million Series A; Plans to Grow Its Product for Omnichannel Marketing

Cordial Team in October 2016 via website

Cordial team in October 2016 via website

Cordial, the leading adaptive messaging and customer experience platform, has managed to acquire $6 million Series A funding from Upfront Ventures, the largest and the most respected VC firm in LA. The details of the latest funding will be officially shared with the attendees at the eTail West Conference in Palm Springs. The funding was led by AR/VR expert and SaaS business campaigner Kobie Fuller, who is also an investor in Occulus, Campaign Monitor, and ExactTarget.

“We are defining the way Enterprise and Mid-Market brands innovate across their consumer messaging goals now and into the future,” said Cordial’s Founder and CEO, Jeremy Swift. “This raise will be used to accelerate adoption of our platform across more retailers as well as e-commerce, content publishing and travel and hospitality brands as we further empower marketers.”

Cordial is one of the few martech innovation companies that leverage machine learning capabilities on their adaptive messaging platform. Users can track customer’s interaction with the brand based on multiple data points spread over the entire journey, including insights on behavior and customer prospects extracted from emails, website, apps, CTAs and connected influencer networking. In a world that is polarizing towards mobile at a breakneck pace, marketers can use Cordial to ensure perfect synchronization of email, messaging and social commenting actions with hyper-personalized experiences across millions of connected devices.

Cordial offers real-time messaging solutions to B2B and B2C marketers, enabling them to trigger and respond to every digital interaction. Its Trigger Marketing Technology encompasses audience actions and behavior based on transactions and event response, delivering 26% higher engagement rates for triggers.

What’s the inspiration behind Cordial’s unique Adapative Messaging Marketing Technology?

Cordial was founded in 2014, by Jeremy Swift (CEO), David Baker, Chris McGreal (Product Leader) and Adam Gillespie (CTO). Revealing the story behind Cordial’s conception, David Baker, Co-founder and Chief Strategy and Operation Officer at Cordial says –

David Baker via LinkedIn

David Baker via LinkedIn

We love marketing…But we didn’t love the solutions anymore because they didn’t allow us to be as agile, smart or innovative as we knew we could be. So we wiped the slate clean and did something about it. We built Cordial: a true solution, powered by machine learning, built to empower marketers to see more, do more and reach more people in more powerful ways. Today, many brands are doing just that, as revealed by Cordial’s adoption pace.

The funding will help Cordial accelerate its adaptive messaging platform, focusing majorly on product innovation and development efforts. Meanwhile, the leading adaptive messaging firm is also considered to be a prolific start-up in San Diego, It ranked as a semi-finalist in DMA’s HOT ZONE event. At the ongoing eTail West 2017, Cordial is expected to announce the launch of Cordial Experiments and beta-launch of Cordial Recommendations for the retail industry.

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