Digital River Partners with Adobe to Offer New Cloud Commerce Solution

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The Alliance Will Combine Elegant, Personalized Digital Shopping Experiences With An Integrated Commerce Cloud, Recognized For Subscriptions And Globalization Capabilities

Digital River Inc., a leading global provider of Commerce-as-a-Service solutions expanded its relationship with Adobe to offer a new and comprehensive commerce solution. The solution is based on an integration between Adobe Experience Manager (part of the Adobe Marketing Cloud) and Digital River’s commerce cloud and is meant for high-tech enterprise companies. Marketers could leverage Adobe’s offering to create elegant, brand-rich digital user experiences and can now utilize Digital River’s ecommerce and subscriptions operations, spanning 240 countries and territories. The new cloud commerce solution offers brands a fresh approach to boost their direct channel strategy and enables them to be more competitive online.

Backed by 20 years of ecommerce experience, Digital River is recognized as a leading global provider of Commerce-as-a-Service solutions. Companies of all sizes rely on its cloud-based commerce, payments, and marketing services to manage and grow their online businesses. Through these services, the company connects B2B and B2C digital products companies and branded manufacturers with buyers across multiple devices and channels, in nearly every country in the world.

James Gagliardi
James Gagliardi

James Gagliardi, Vice President of solutions and innovation at Digital River, said, “To build lasting relationships with their digital shoppers, successful brands must provide value at every turn. They need a sophisticated marketing engine on the front end to create engaging customer experiences. They also need powerful global ecommerce capabilities on the back end to reduce the risks related to fraud, international taxes, and regulatory compliance. Digital River’s new cloud commerce solution empowers brands to tailor every element of the commerce journey while addressing the priorities of the C-suite.”

Errol Denger
Errol Denger

According to Errol Denger, Director of Commerce Strategy for Adobe, “Online consumers expect a consistent and dynamic shopping experience anywhere, anytime, on any device. The new cloud commerce solution from Digital River gives high-tech brands the ability to respond to this market demand.”

Digital River’s cloud commerce solution is available in the Adobe Experience Manager Package Share. Brands can integrate with the solution using in-house resources or a preferred system integrator.

Also Read: Wunderman Expanded its reach by Acquiring Spanish digital agency, The Cocktail

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