Oro, the maker of OroCommerce, has just announced a strategic partnership with PayPal, the leading online payment solutions. The new combination in B2B Commerce will enable global clients to provide seamless payment solutions for their customers, adding better customer experience based on tracking data and behavior analytics.
CEO and co-founder of Oro, Inc, Yoav Kutner said, “We are excited to begin a new chapter with PayPal, the largest brand in payments. PayPal’s global footprint and its expansion into B2B businesses strongly align with our focus on building a flexible, seamless e-commerce solution tailored for the global B2B market.”
Paypal, together with OroCommerce intends to meet the increasing demands from top brands to provide enriched customer experience across the web, social, mobile and Internet TV. This new partnership will strengthen PayPal’s position in the hyper-dynamic B2B e-commerce segment. According to a Forrester Report, B2B Commerce market is projected to reach $1.1 trillion by 2019 from $480 billion in 2014. As account-based selling and marketing take center stage in martech stack, E-commerce marketers will have their work cut out in including a powerful CRM and B2B Commerce platform that also integrates with existing online payments systems, including the one Paypal offers.
“Having been the market leader in B2C payments for more than a decade, we are now seeing a growing adoption rate of PayPal by B2B businesses,” said Jason Smith, Head of PayPal Global Channel Partners.
“As the industry’s first e-commerce platform built specifically for B2B companies, OroCommerce has both the expertise and resources we need to help us deliver greater value and provide better payment experience for our B2B merchants.”
Founded by Magento- the leading open-source e-commerce platform which was acquired by eBay, OroCommerce caters to the exclusive B2B Commerce ecosystem. It serves B2B e-commerce operational needs, including automating business workflows, streamlining buyer-seller relationships and integrating with multi-channel CRM software.
Paypal will leverage OroCommerce’s custom-ready platform for marketers to surf the tidal wave that technology disruptions throw up into the B2B e-commerce space time and again.