The Alliance Will Enable Publishers To Entirely Utilize And Expand The Solution In Their Production
Rubicon Project, a global exchange for advertising, has announced the integration of its header bidding solution with Amazon Publisher Services’ Transparent Ad Marketplace (TAM). The announcement comes after months of successful tests with multiple publications. This integration will allow publishers to completely expand the solution’s production.
Buyers and sellers are enabled by TAM’s cloud-based architecture to work in a marketplace where the rules of the exchange are clearly expressed and consistent with the commitment to transparency promised by the Rubicon Project to add value to the adtech ecosystem.
According to Tom Kershaw, Chief Technology Officer, Rubicon Project, “Rubicon Project has been very careful in choosing which header bidding solutions to integrate with, and we have maintained a high bar for completing testing. We look for solid user sync and match rates, adoption rates at scale and full transparency of auction dynamics — something most solutions consistently fall short of. TAM is unsurpassed in each of these categories, making them an ideal solution for us. We are excited that publishers can now take advantage of our Amazon Publisher Services/TAM integration at scale and with a simple, proven implementation process.”
Founded in 2007 and headquartered in Los Angeles, California, Rubicon Project is an independent, publicly traded company (NYSE:RUBI) that helps websites and apps thrive by providing tools and expertise to sell ads easily and safely. Rubicon Project’s technology facilitates the world’s leading agencies and brands to execute billions of advertising transactions each month.
Ken Leeder, General Manager, Amazon Publisher Services, said, “Rubicon Project and Amazon Publisher Services share a commitment to customer focus, marketplace transparency, and innovation. We look forward to a successful collaboration that gives publishers greater control of their demand and helps them drive higher yield and faster page loads.”
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