Catapult PR-IR, a leading B-to-B high-tech PR and marketing firm, announced that it received two national awards for its innovative Strategic Narrative Marketing (SNM), a new messaging framework that helps organizations define and own categories. Catapult received a Gold Stevie Award for PR Innovation in the 2017 American Business Awards™, and Silver for New Products and Services in Advertising, Marketing and Public Relations in the 2017 Golden Bridge Awards.
“This is a big milestone for Catapult as we work to improve the way companies communicate to their markets, customers, prospects, and employees. Strategic Narrative Marketing helps companies think differently about their messaging strategy with a higher-level approach. We believe that every single company has the opportunity to own a category or unique space in their market. By following this approach, they are equipped with the means to accomplish this.” said Guy Murrel, co-founder and principal of Catapult.
Catapult created and launched SNM in September 2016. The approach includes a step-by-step process that helps companies stand out in their market and deliver a unique industry-level narrative. The process is detailed in Catapult’s book, “A Practical Guide to Strategic Narrative Marketing,”. Through Catapult’s services, companies are led through the SNM process from the initial discovery session, to narrative development, launch, and ongoing support.