Ansira Acquires Digital Marketing Platform Local Biz Now

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Ansira Partners, Inc, a leading data-driven, technology-enabled marketing solutions provider, announced its acquisition of Local Biz Now, an all-in-one local digital marketing platform. LBN is based in Auburn Hills, MI, with a satellite office in Los Angeles, CA, and will maintain its name brand as an operating division of Ansira and its presence in these locations. LBN’s management team remains in place and will work alongside Ansira’s leadership to continue growing the business.

Ansira, which is majority owned by global private equity firm Advent International, is one of the largest independently owned CRM and direct marketing agencies in the United States. With over 850 team members across 14 office locations, Ansira was built to align brands, consumers and channel partners in today’s complex, rapidly changing business environment – ensuring that all three win in the marketplace. Through its unique approach to one-to-one customer engagement, national-to-local expertise and retail partner empowerment, Ansira establishes and strengthens profitable customer relationships for its clients. Ansira offers integrated and stand-alone marketing solutions that are focused on optimizing CRM programs and customer acquisition platforms and strategies. Its work includes data analytics, campaign management, strategic planning, digital, web development, integrated media/search, creative, trade promotion and experiential marketing.

“The acquisition of LBN aligns with Ansira’s growth strategy of pursuing companies that share its vision of being a leading marketing solutions provider. We see the LBN platform adding substantial value to our long list of multi-location clients who wish to connect to the consumer at a local level,” said Andy Arnold, Executive Vice President at Ansira.

The integration of LBN will further enhance Ansira’s position as a leader in the integration of local and national marketing programs between brands, channel partners and local, interested consumers. LBN’s platform and services remove the complexity of local digital activation for multi-location companies and provide clients with a scalable, efficient marketing solution. LBN’s innovative group-search offering enables clients to achieve the highest converting traffic at the lowest cost with location-based targeting across search engines and devices. The LBN platform optimizes budgets at the national, regional or store level for multi-location brands.

Todd Webber
Todd Webber

“We are pleased to be partnering with such an impressive and growing company. Ansira’s extensive experience with brands and channel partners provides a strong industry-leading platform from which to best serve clients. Together, both LBN and Ansira clients will benefit from enhanced capabilities and offerings. This is an exciting time to be joining Ansira and we look forward to contributing to the company’s bright future,” said Todd Webber, Chief Executive Officer of LBN.

“LBN is an excellent addition to Ansira and nicely complements our strategy of helping brands optimize marketing from a national to a local level. LBN is one of many acquisitions we anticipate over the next few years as we plan to strategically grow the business. We currently provide an industry-leading suite of services to our clients and the addition of LBN not only enhances those offerings, but also supports our vision of being the premier provider of national-to-local marketing services for clients. We look forward to working with Todd Webber and the LBN team as we build upon our strong momentum,” said James Warner, Chairman of Ansira.

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