Customer Experience Management

Falcon.io Introduces Instagram Publishing Flow to Optimize Campaign Strategy

Instagram Publishing Flow Also Offers Falcon’s Customers The Ability To Add Navigable Urls Directing Followers To Other Platforms

Falcon.io, a social media management and customer experience (CX) platform, introduced a new Instagram publishing flow that allows customers to prepare and publish sequences of Instagram Stories, rather than as individual Stories.

The new update also offers Falcon.io customers the ability to add navigable URLs for accounts with a verified badge, directing followers to collateral marketing on other platforms, such as a video on YouTube or an e-commerce site. It enables customers to plan, execute and optimize their Instagram marketing strategy from a single platform.

Customers can create and schedule Instagram Stories and carousel posts of up to 10 images or videos, in addition to creating single image or video posts. Falcon.io’s newly redesigned Hub mobile app also gives customers central location to collaborate and receive post notifications. It provides a full overview of all scheduled and published Instagram content.

Brandon Edler, content manager and creative strategist, The Finish Line, an American retail chain, said, “Enabling the marketing team to collaborate and approve posts within the new publishing flow ensures that everything we post to Instagram has an end to end audit trail that ensures our team stays on brand and delivers value.”

Through the Falcon.io platform, marketers also have access to a shared editorial content calendar to get simple overview of how Instagram Stories’ campaigns align with the rest of their social marketing strategy across all platforms.

Mikael Lemberg

Mikael Lemberg, Director of Product Innovation and Partnerships, Falcon.io

Mikael Lemberg, Director of Product Innovation and Partnerships, Falcon.io, said, “Instagram is now the most-used platform for visual storytelling and holds great potential for brands to reach new audiences in stimulating ways. We’re committed to making it easy for our customers to enhance the quality of their content directly on our platform while ensuring brand consistency across all social networks.”

Falcon.io’s Instagram publishing flow is currently available to all customers. The Falcon Hub app is available on iOS and will soon be introduced on Android.

Brands use Instagram Stories to showcase their products in a visually appealing way through stories and images. Since its launch on August 2016, Instagram Stories now accounts for 200 million daily active users, surpassing Snapchat.

Read Also: Canvs Reveals Instagram API Integration and Redefines Emotion Analytics

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