Independent Research Reports Name Teradata a Leader in Customer Journey Analytics

Independent Research Reports Name Teradata a Leader in Customer Journey Analytics

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Teradata Announces New Enhancements To Its Customer Journey Solution That Empower Marketers To Act Self-Sufficiently On Insights In Real Time, Without Assistance From IT

Teradata the leading data and analytics company, has been named a leader in Customer Journey Analytics in two Forrester WAVE reports – one for Visioning, and the other for Orchestration. Forrester is careful to emphasize that journey analytics is not a tool, but “an analytics practice that combines quantitative and qualitative data to analyze customer behaviors and motivations across touchpoints and over time to optimize customer interactions and predict future behavior.” The two reports are The Forrester Wave™: Customer Journey Analytics Visioning Platforms, Q3 2017 and The Forrester Wave™: Customer Journey Analytics Orchestration Platforms, Q3 2017.

Per Forrester: “[The visioning platforms evaluation is] weighted heavier on journey design and planning (sharing maps and insights, creating current- and future-state maps, co-creation and ideation, and discovery of segments and personas)” and the orchestration platforms evaluation is “weighted heavier on journey automation and orchestration (workflow automation, journey orchestration, and integration).”

Forrester positioned Teradata as a leader in the two Waves, and noted it for “combine(ing) analytic data sources, databases, and data from real-time digital interactions to identify problems in the journey, size them, calculate the business value of fixing them, and orchestrate(ing) actions across teams, for large volumes of data.” Forrester notes that the Teradata platform “…integrates well with big data sources; has strong real-time analysis, real-time decisioning, and predictive capabilities; and, according to reference customers, focuses on simplification and reducing time to insights.”

Chris Twogood
Chris Twogood

“I believe that Forrester’s evaluation validates the good feedback we hear from our customers. They acknowledge our significant strengths in data integration, advanced analytics and multi-channel interaction management. Customer Journey Analytics has become the most important space for technology enablement as consumers shop diligently across channels and expect quick, precise responses,” said Chris Twogood, Senior Vice President, Marketing at Teradata. “In addition, we are introducing new functionality, which facilitates action based on deeper insights at higher speed – so opportunities can become business outcomes in minutes, not days.”

As these WAVE reports were published, Teradata announced new enhancements to its Customer Journey Program. The new capabilities augment many of Teradata’s existing assets identified in Forrester’s report, such as a centralized command center for faster access to business insights and the self-sufficiency to access and act on analytic insights in real time, without the need to engage technical resources.

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