Marketo, Inc., the leading provider of engagement marketing software and solutions, announced that the company had been named a leader for the sixth consecutive year in the 2017 Gartner Magic Quadrant for CRM Lead Management1 report.
“We are thrilled and honored to be named a leader for the sixth consecutive year in Gartner’s Magic Quadrant for CRM Lead Management report. Marketo’s only focus is to build innovative solutions that will enable marketers to engage in more meaningful ways with their buyers in today’s digitally connected world. We believe Marketo’s leadership position is justification that we are delivering on that commitment with superior technologies, product, and market strategy, and a partner ecosystem that will position marketers to win,” said Matthew Zilli, group vice president, product and solution marketing, Marketo.
Marketers continue to recognize the many innovative features Marketo possess including:
- Marketo provides a scalable, open, unified, Engagement Platform with a robust set of applications including email, web, mobile, social, marketing automation, account-based marketing, and predictive content. Companies of all sizes have the ability to leverage these solutions to effectively engage with their customers across all channels.
- Marketers continue to recognize Marketo’s ability to react quickly to market trends and deliver innovative solutions that create competitive advantage for our customers, such as Marketo ABM. Earlier this year, Marketo, along with key partners, established the Alliance for ABM Success to help customers plan and execute their ABM strategy.
- Marketo remains committed to providing access to the industry’s most comprehensive and advanced set of capabilities for creating lead workflows. Additionally, Marketo’s best-of-breed partner ecosystem, LaunchPoint®, integrates leading solutions into the Marketo Engagement Platform, enhancing the functionality of activities.
According to Gartner, customer relationship management (CRM) lead management applications facilitate marketing and sales operations through a variety of steps. Initially, lead management applications manage the process of acquiring unqualified contacts and opportunities from a variety of sources, including: web session data, web registration pages, direct mail campaigns, email marketing campaigns, multichannel campaigns, database marketing and third-party lists, social media, and offline interactions such as tradeshows.