Optimizely Acquires Experiment Engine to Bring Effective CX Experimentations

Optimizely Acquires Experiment Engine to Bring Effective CX Experimentations

Optimizely and Experiment engineOptimizely and Experiment Engine Integration will Power Deeper Collaboration, Management, and Analysis for Enterprise Experimentation Programs

Optimizely, the world’s leading experimentation platform, acquired Experiment Engine to enable experimentation across thousands of collaborators.  Experiment Engine is conversion optimization platform that enables brands & agencies to easily manage testing programs, scale experimentation, and measure ROI.

“Several of our customers are already using Experiment Engine, so it’s a natural fit to integrate our products. With Optimizely and Experiment Engine joining forces, our enterprise customers will be able to enable thousands of collaborators to work together to deliver tens of thousands of experiments per year,” said Dan Siroker, Co-Founder, and CEO of Optimizely.

Claire Vo, the Experiment Engine’s CEO and Founder, will continue to manage the product and team through the integration. Several Experiment Engine team members will also join Optimizely.

Optimizely already makes it possible for companies to operationalize experimentation across customer touch points as well as throughout their organization. The addition of Experiment Engine’s tools for experimentation project management, reporting and analysis, and program oversight has enhanced Optmizely’s enterprise-level offerings. This will enable Optimizely to run more efficient experiments for customers and iterate faster compared to before.

Experiment Engine built its solution on top of Optimizely’s open developer platform as technology partners. Optimizely’s open APIs and vibrant partner ecosystem make it possible to execute successful experimentation programs.

The Experiment Engine’s capabilities integrated into Optimizely

Project management

Enables the entire team from program managers to designers, to developers to track the progress of experiments in one central place.

Reporting and analysis

Individuals can view results across experiments and export results for sharing, enabling quick analysis to understand what’s working and what should change.

Program oversight

Executive dashboard tracks the health of your experimentation program by reporting on metrics like experiment velocity and win rate.

Ideation and prioritization

Helps teams more easily capture experiment hypotheses and determine which experiments should be prioritized based on the data and oversight provided.

The Reason Why Experimentation Program is gaining Momentum

From product development to customer experience, most of the business aspects need to be tested by enterprises to drive better ROI. As per studies, Ninety-seven percent of executives in the US report that their customers prioritize experiences that are fast, cost-effective and personalized. This could be derived from experimentation alone.

Thus, to keep up with the increasing customer expectations and technological advancements, marketers and developers must integrate experimentation.

Optimizely has doubled its enterprise segment since 2015. With the integration of Experiment Engine, Optimizely has enhanced its enterprise-level offerings to meet this growing customer demand. The platform is leveraged by top brands to deliver great customer experiences and improve their key performance indicators.

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