Qualtrics, the leader in experience management, announced it has appointed its newest executive, Lori Kun, as Head of Social Impact. In this newly created position, Kun will lead all of Qualtrics’ social impact initiatives, including 5 For The Fight, the campaign for cancer research.
Since 2008, Qualtrics has donated $1.9M to cancer research. In 2016, Qualtrics launched 5 For The Fight, the global campaign inviting everyone to donate $5 to cancer research in honor of someone who has been touched by cancer. In 2017, Qualtrics announced it would be sponsoring the Utah Jazz NBA jersey. Rather than put their own logo on the jersey, however, Qualtrics put the 5 For The Fight logo and announced a collaboration with the Jazz to raise $50 millionto fund cancer research via 5 For The Fight (5forthefight.org).
“This is the beginning of what we see as Qualtrics’ biggest contribution to society. Lori and I met a decade ago just after my dad was successfully treated for cancer. I can think of no one better suited to lead our mission to support cancer research and help us make an impact on the world. It has been inspiring to watch organizations like Salesforce and Microsoft make social impact a key component of their companies. 5 For The Fight represents our core philosophy at Qualtrics of giving back and making a lasting impact on the world,” said Ryan Smith, co-founder and CEO of Qualtrics.
Formerly the Director of Development at Huntsman Cancer Foundation, Kun will oversee Qualtrics’ social impact activation and programs globally, reporting directly to CEO Ryan Smith. At Huntsman, she managed the highest-grossing charity golf tournament in the region, founded key fundraising events like the Huntsman 140 bike race and Huntsman Hometown Heroes, and activated the largest philanthropic commitment in fraternity history with Sigma Chi International Fraternity’s $10M of support. Previously she worked at the Salt Lake Organizing Committee for the Olympic Winter Games of 2002.
“This is the most exciting time for cancer research. Qualtrics’ enthusiasm and bold declaration of support for this cause is a huge boost to researchers everywhere. Cancer impacts everyone in one way or another. We’re committed to joining with the best researchers to create a cure,” Kun said.