Vonage, the leading provider of cloud communications for business, announced that it has partnered Google to provide users with enhanced B2B messaging experiences on mobile. As the MarTech industry braces up for the 2017 Mobile World Congress in Barcelona, the latest announcement brings cutting-edge API capabilities to users through Nexmo.
Nexmo, which is Vonage API platform, is an SMS upgrade that enables businesses to deliver improved business messaging to Android devices. The API platform leverages Rich Communication Services (RCS) helping businesses to engage seamlessly with their customers for deeper relationships and better business outcomes.
“More and more businesses today rely on contextual communications to engage customers wherever they are for increased loyalty and better business outcomes.” — Vonage CEO Alan Masarek
Masarek further added, “RCS business messaging is a natural next step in our goal to reinvent how communications applications are built, providing our customers with the ability to streamline communications in an ecosystem where the device and operating systems are irrelevant. RCS offers a much richer experience than either SMS or MMS, and it allows us to provide businesses with the ability to give their customers – no matter the device or operating system they use – the exceptional experience they need to stay competitive.”
Vonage, by joining Google’s RCS Early Access Program, will offer its business customers, who largely rely on messaging in their daily operations, unhindered access to all the new features that RCS messaging offers, including group chat, high-res photosharing, read receipts, and more. The enhanced messaging capabilities delivered via the Nexmo Chat App API will provide multi-channel access through one simple-to-connect API.
Google is the torch-bearer in the MarTech for mobile, promoting Rich Communications Services standards to replace SMS experience. By adding RCS, businesses can bring cutting-edge features on SMS platforms, albeit with many expressive capabilities that go beyond the world of conventional messaging.
Tony Jamous, President of Nexmo, the Vonage API Platform adds –
“This Early Access Program increases our reach within the business space. RCS messages are a great complement to existing SMS capabilities for Vonage customers, bringing additional value to businesses that have the need to deliver rich content, such as read receipts, branded inbound support and multimedia messages, to their customers across the globe.”
As the digital commerce industry leans towards mobile technologies to deliver flawless customer experience across all business and brand engagements. 2017, by all means, will be the year of “Always-On” Customer interactivity. Vonage API platform’s partnership with Google RCS offers businesses to communicate via any device or media at minimum disruption.