Janrain’s New Offering Enables Brands to Address Complex New Privacy Regulations when Collecting Customer Data
Customer Identity and Access Management provider (CIAM), Janrain launched Customer-centric Consent Lifecycle Management for brands to manage consumer data in compliance with EU’s General Data Protection Regulation which goes into effect on May 28, 2018.
According to Mayur Upadhyaya, Senior Director of Product, Janrain, “Collecting explicit consent from customers for the purposes of data collection is an especially challenging requirement that our new Consent Lifecycle Management is specifically designed to address. While no technology is a silver bullet to the GDPR, Janrain is committed to supporting and assisting our customers in meeting relevant Articles with minimal operational disruption.”
The new Consent Lifecycle Management provides data management screens for visitors to its clients’ sites or apps. It has a centralized way of managing all GDPR-required consumer data consent. In addition, the platform allows global brands to comply with similar consent requirements from other regulations such as the EU’s Payment Services Directive (PSD2), and Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA).
With the new portal, Janrain becomes the first CIAM provider to be GDPR ready. The company recently started offering GDPR Primer and Readiness Assessment to help clients ensure they’re prepared for the new regulation.
The GDPR mentions that consumers must control and provide explicit consent for use of their personal data, including behavioral data pertinent to the sites they browse. It applies to any company marketing or providing services to European Union (EU) citizens. Failure to comply with GDPR will lead to heavy fines up to a maximum of 20 million EUR or 4 % of the annual global revenue of the preceding financial year, whichever is higher.
In addition, Consent Lifecycle Management provides customers of Janrain’s clients the option to go back to their consent declarations at any time for review, validation, revocation, or other changes, and to download a PDF that documents exactly how their data is being managed.
With less than a year to go, global organizations are under tremendous pressure to get their user data and processes ready for GDPR.