KNOREX Partners with Drawbridge to Extend Reach & Attribution Using Cross-device Identity

knorex - Image

KNOREX, the leading Precision Performance Marketing company, announced that it has chosen Drawbridge, the leading identity management company, as its preferred partner for cross-device reach and attribution.

KNOREX selected the Drawbridge Connected Consumer Graph®, after an extensive search, primarily due to the scale and precision of its cross-device data as well as the ability of the team’s agility & flexibility to adapt based on Knorex demands.

KNOREX provides next generation performance-driven marketing technologies and solutions to some of the world’s most successful brands, agencies and media companies. Underpinned by a data-driven approach, Knorex deepens the way its clients engage with end users via sophisticated personalized one-to-one marketing messaging to the right audiences at the right time.

Subramania Bhatt - Image
Subramania Bhatt

“While Desktop still rules as the final device in purchase journey in Asia, a clear majority are using multiple devices along the journey to research, search, browse, compare and finally buy. We need to deliver consistent, personalized messages seamlessly across all the devices to ensure brand effectiveness. With Drawbridge as our partner, we have successfully tested and proven value to several clients with some of them seeing over 50% increase in uplift on targeting and attribution,” said Subramania Bhatt, Director of Partnership & Growth at KNOREX.

The Drawbridge Connected Consumer Graph is built upon patented technology and includes more than 1.3 billion consumers across more than 3.3 billion devices – representing 75% of global active consumer devices – with Nielsen-verified 97.3% precision.

Winston Crawford - image
Winston Crawford

“There are not many places where digital devices, specifically smartphones, are as actively used in everyday life as much as in the Asia-Pacific region, and this fragmented digital behavior makes it difficult for marketers to provide personalized experiences for their customers. KNOREX is leading the drive to solve this, and we’re excited to be working with them to help their clients solve for identity and drive higher performance. It’s great to see further international adoption of our technology as we continue our quest to become a universal standard for identity,” said Drawbridge COO Winston Crawford.

 

Also Read: Periscope® By McKinsey and Nielsen Advances Decision Making by Bridging Audience and Retail Measurement Analytics

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