Marketing Automation

Appboy Announces LTR Conference to Empower Brands with Latest Insights on CX and LTV

Audience members will be brought on stage to conduct a live one-to-one interview with their work colleagues from different departments, through The Skin Deep, {THE AND} Live Experience

Appboy, the leader in Mobile Marketing Automation platform, announced that its third annual Long-Term Relationship (LTR) Conference will take place from April 26- 27 in New York. The summit turns into a convergence of industry leaders, who deal with marketing stack and newbies, who wish to learn about using technology to enrich the brand and customer relationships.

Bill Magnuson, Appboy Co-founder and CEO, says, “At this year’s LTR, we’ll be helping brands gain a better understanding of the evolution of the marketing space and how to assemble a technology stack that allows them to humanize their relationships with customers at scale.” The company empowers marketers to manage the lifecycle of their customers and increase mobile engagement.

Speakers at Appboy  LTR

Speakers include MarTech experts from leading brands like Foursquare, American Cancer Society, Andela, Airbnb, DoSomething.org, Ibotta, iHeartRadio, Jewelbots, MileIQ (Microsoft), NASCAR, Rosetta Stone, TheLi.st, Vanity Fair, and VML. LTR will bring innovators who use communication to organize and inspire today’s mobile-centric masses. To know how to build an action-oriented community, there will be a fireside chat with the women who helped mobilize at least 500,000 people in Washington D.C. this year.

For the event, Appboy has partnered with The Skin Deep, a Brooklyn-based creative studio focused on the human connection in the digital age, to host {THE AND} Live Experience. At the event, the audience will participate in a live one-to-one interview with their work colleagues from different departments.

LTR  sessions will tackle topics ranging from people-first marketing in a mobile-first world, Artificial Intelligence, to how to build LTR with lifecycle automation, cross-channel messaging, optimization, and personalization. Bonin Bough, Host of CNBC’s Cleveland Hustles, Tamika D. Mallory, National Co-Chair, Women’s March on Washington and Milan Thakor, Passenger Engagement Lead at Lyft are among the key speakers at the event. Thakor will also lead a roundtable discussion at Speaker Sidechats. Speaker Sidechats is where registered attendees get up close and personal with speakers of their choice, to discuss topics that matter to marketers: from diversity to growth loops, to inspiring community.

Founded in 2011, Appboy has raised $45.1M in capital from seasoned investors that include Accelerator Ventures, Battery Ventures, Blumberg Capital, Bullpen Capital, T5 Capital and much more.

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