Marketing Automation

Base Snap Marketplace Brings Plug-and-Play Integration to Sales Automation

Base Introduces Snap Marketplace extends the value of its all-in-one sales platform marketplace across 35+ integrations with partners including Hubspot, Zendesk, and Front

Base, the all-in-one sales platform, recently announced the launch of the Base Snap Marketplace. The marketplace is a one-stop-shop for Base integrations, connecting Base’s customers and prospects to more than 35 plug-and-play integrations. This ever-expanding set of solutions allows Base customers to immediately extend the benefits of Base’s all-in-one sales platform into all corners of the sales process.

With its All-in-One Sales Platform and Apollo, Base Snap Marketplace is the future for sales automation. Unlike legacy cloud CRM and sales force automation systems, Base offers an all-in-one solution that increases rep adoption rates and data capture across devices.

Base Snap Marketplace Makes Impact Beyond Sales

Uzi Shmilovici- CEO and Founder at Base CRM via LinkedIn

Uzi Shmilovici-
CEO and Founder at Base CRM 

Base CEO and Co-Founder Uzi Shmilovici is very encouraged about the company’s expansion into enterprise integrations with leading sales automation providers. “As we continue to grow our enterprise customer base, we’re encountering very specific processes and complex integration needs,” says Shmilovici.

All integrations in the marketplace are “plug-and-play,” meaning an administrator can install each integration with just a few clicks of a button; there’s no need to engage external teams for custom development. These easy to set up yet comprehensive solutions cover a wide range of sales-related processes including quoting, billing, analytics, customer support and marketing automation.

Shmilovici adds, “We’ve invested significantly in high quality, seamless integrations with companies like Zendesk and HubSpot. The marketplace is the first time we’re really exposing these to the public and in turn demonstrating the full extent of Base’s capabilities.”

Base Snap Marketplace will be Winning Combination for Sales

With integrations categorized by process, type (native versus third-party enabled) and Base package, customers can easily identify the partner or readily available solution that fits their specific needs. Understanding and activating the full potential of Base has never been easier.

According to Bart Kiszala, Chief Product Officer and Co-Founder, “In addition to integrations, we’re seeing companies building products directly on top of the Base designed specifically for Base customers. This is where we see the future of the Base platform heading.”

One such application is Paycove created by Peritus Digital. This winning combination reduces both cost and time to invoice by over 50%. “You know that when you choose to work with Base, you are future-proofing your integration,” says Rich Hankinson, Peritus Digital CTO.

Base maintains a set of robust open APIs as evidenced by the growing community of integration partners. The team encourages continued innovation on the Base platform and will consistently feature new integrations on the Snap Marketplace, giving partners exposure to the company’s 7000+ customers. With the launch of the marketplace and development of Base’s new Firehose API, the company is expecting to see the volume and breadth of available integrations grow extensively.

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