Marketo® Accelerate Unveiled to Scale MarTech Innovation for Personalized Engagement

Marketo Accelerate Unveiled to Scale MarTech Innovation and Engagement

Marketo® Accelerate is the first-of-its-kind program in Martech that is designed to enable technology partners to grow revenue and drive business impact

Marketo, the leading provider of engagement marketing software and solutions, today announced Marketo® Accelerate, the industry’s first marketing technology (MarTech) accelerator, which provides emerging companies with a tailored program to grow their business with Marketo. The program, which is part of the company’s robust LaunchPoint® partner ecosystem, is designed to bring together innovative applications that when combined with Marketo’s open and scalable Engagement Platform, will enable enterprises to listen, learn, and engage with their buyers in personalized and authentic ways.

Marketo® Accelerate Offers High Level of Commercial Viability to Partners

“LaunchPoint continues to be the largest and most diverse MarTech and AdTech ecosystem in the industry,” said Robin Ritenour, Senior Vice President, Business Development, Marketo. “The Marketo Accelerate program is focused on empowering LaunchPoint MarTech and AdTech companies to differentiate and create value for themselves to customers, prospects and digital service partners in this ever-expanding landscape.”

Marketo Accelerate highlights the significant effort that the marketing automation company is putting into partners to help them grow their business with Marketo. 

As Martech landscape continues to grow and get crowded, new promising companies continue to seek silo-free engagement platforms to drive differentiation. Marketo® Accelerate offers such companies an accelerated growth platform, enabling customers and partners to maintain a high level of commercial viability in the Engagement Economy.

Robin Ritenour, SVP at Marketo via LinkedIn
Robin Ritenour, SVP at Marketo via LinkedIn

Select best-of-breed MarTech companies who meet a set of criteria may apply to become part of Marketo Accelerate. Unlike other partner programs, Marketo Accelerate offers technology partners a defined growth path for success designed uniquely for them and with full support from Marketo that includes an incentive plan encouraging Marketo’s sales team to introduce Accelerate partner solutions where they could add value.

Read Also: Get “Personalized-Everything” with the Next Generation Marketo ABM

Additional features and benefits of Marketo® Accelerate include —

  • Full access to the functionality of the Marketo Engagement Platform so that partners can deliver integrated and authentic brand experiences to customers and prospects across all channels and touchpoints
  • Developer support to build and connect APIs (includes a full-featured developer sandbox with exclusive features)
  • Co-marketing activities such as content, joint events, and webinars to expand marketing reach and awareness
  • Sales enablement activities such as demo days, boot camps, and training to facilitate direct interaction between Marketo and partner reps

Recommended Read: Interview with Steve Lucas – CEO at Marketo

Marketo Partner Ecosystem Offers Consistent and Personalized Marketing Efforts

“Our customers consistently cite Marketo’s open platform as the primary reason they select Marketo over the competition, which is a significant advantage for us,” said Steve Lucas, Chief Executive Officer, Marketo. “Marketo Accelerate is a unique and differentiated program that further validates our commitment to being a partner-focused company and to helping partners grow their business with us.”

In an exclusive interview with us, Steve Lucas mentioned about the importance of leveraging meaningful experience to help marketers drive personalized experiences. Steve says, “Deeper, more meaningful engagement is the only way for a marketer to win, and we’ll continue to see an acceleration of adaptive and intuitive applications and technologies that will enable the marketer to deliver consistent and personalized experiences at scale. It’s this powerful combination – the marketer and the machine – that will enable marketers and brands to build life-long customer relationships.”

Marketo Engagement Platform Drives More Business Value

The MarTech landscape continues to move at a phenomenal pace. With new vendors competing for space and recognition from customers, Marketo Accelerate offers a viable engagement ecosystem. To really know what engages customers, Steve offers an advice. Prepare for the AI world, as it marketers in “listening and learning from every single interaction, and using that knowledge to effectively engage at just the right time with the right message.”

Read Also: Marketo and Infor Join Hands to Bring Best-In-Class Marketing Solutions

“Partners are a big differentiator for Marketo in the marketplace and a critical reason we selected them as a marketing technology partner,” said Brian Vass, Vice President — Sales, and Marketing technology, Paycor. “We use SnapApp, Uberflip, and other Marketo partners and were quickly able to integrate them into the Marketo Engagement Platform without creating a big IT project. Marketo and its partner ecosystem help us deliver relevant and personalized experiences for our buyers that drive value for our business.”

Marketo is committed to offering its customers the ability to choose the best technologies for their needs while delivering a platform that reduces complexity and integrates with hundreds of third party applications. Marketo® Accelerate reinforces the company’s commitment to partners by providing them with the technologies and support they need to win with Marketo in today’s digitally connected world.

Recommended ReadMarketo Adds More Power to its ABM and Sales Insights by Acquiring ToutApp

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