Marketing Automation

Marketo Picks AdRoll as the LaunchPoint Technology Partner of the Year

AdRoll is among the winners of the 2017 Revvie Awards, to be honored at the Marketing Nation Summit 2017 in San Francisco

Marketo has announced the winners of its annual Revvie Awards, who are chosen from its customer base. The winners will be honored at the upcoming Marketing Nation Summit 2017 in San Francisco. Marketo’s Revvie Awards recognize the most effective Marketo customers and individual marketers who used innovative campaigns and technology integrations to engage audiences, delivering quantified ROI.

LaunchPoint Technology Partner of the Year: AdRoll

adroll-logo-cmykAdRoll is a multi-faceted partner, supporting hundreds of joint customers across a wide variety of industries and use cases. Through Marketo Ad Bridge, AdRoll connects contact-level intent data directly into the Marketo Engagement Platform, greatly increasing the efficacy of customers’ marketing campaigns.

Additionally, AdRoll was one of the initial partners for the launch of Marketo Account-Based Marketing, enabling marketers to combine the power of both platforms to reach customers with dynamically personalized ads with hyper-relevant messages to drive unprecedented results.

“Today’s customers seek meaningful experiences from brands, not one-off transactions, which means that marketers must truly engage to drive real business impact,” said Chandar Pattabhiram, Chief Marketing Officer, Marketo. 

Marketing Nation Summit 2017 is a marquee event held annually to honor the best marketers and organizations in the industry. This year’s edition of the Summit focuses on “Leading in the Engagement Economy” and features thought leadership, educational sessions, workshops, and training that empower marketers of every level to succeed in the contemporary interconnected world.

Winners of the Marketo 2017 Revvie Awards

Marketing Team of the Year, Enterprise: Microsoft

microsoft-80658_960_720

The One Global Demand Center (1GDC) Platform and Dashboard is a cross-organizational initiative covering the three largest Microsoft Business units. It creates a single, unified sales and marketing hub with Marketo at its core.

Integrated with enterprise data services, the 1GDC Platform is driving a 360-degree view of Microsoft’s prospects and customers. It delivers a significant number of high-quality leads each year into the company’s Modern Sales system.

Marketing Team of the Year, Commercial: Taulia Inc.

Taulia-LogoWith six different marketing systems spread across four functional groups, Taulia wanted to simplify in order to grow. After consolidating their systems into the Marketo Engagement Platform, the team discovered new insights and data that they used to inform a fresh campaign strategy.

Taulia’s marketers delivered revenue growth of 630 percent – versus 28 percent the year prior – and significantly reduced their customer acquisition costs.

Marketing Executive of the Year: Stephen Yeo, Panasonic

Stephen Yeo, Panasonic

Stephen Yeo, Panasonic via LinkedIn

Stephen Yeo is the Marketing Director at Panasonic System Communications, Europe. In his role driving European marketing for Panasonic System Communications, Yeo has pushed the limits of the Marketo Engagement Platform and transformed how the company engages with customers.

With the same team and a reduced budget, Yeo increased the number of Panasonic marketing campaigns and even tied revenue dollars back to brand awareness, an unprecedented achievement. By deepening relationships with existing customers and reaching new ones, Yeo led his team to generate more than $300 million in revenue pipeline and set the standard for marketing across Panasonic globally.

Marketer of the Year: Shingo Ishino, Sansan, Inc.

Shingo Ishino, Sansan, Inc.

Shingo Ishino, Sansan, Inc. via LinkedIn

Shingo Ishino is an evangelist and digital marketing strategist at Sansan. He helped in re-engineering his company’s sales and marketing processes with a renewed attention to data integration. This enabled Sansan to significantly improve metrics, adding an increased focus on managing the customer lifecycle.

Since Ishino and his team implemented the Marketo Engagement Platform, they have doubled both their number of marketing initiatives and the number of orders for Sansan’s Contact Management solution.

The Engager: Aetna

Aetna-LogoAetna is one of the oldest American Managed Health Care company. It was founded in 1853.
With a dramatic increase in the number of regions served and partners engaged, Aetna needed a new approach to marketing to drive its business growth.

Building on the Marketo Engagement Platform, Aetna’s marketers created tailored programs to support 28 different health systems and increased overall engagement with business owners via email and the web. The team’s campaigns, which also leverage the power of Marketo Ad Bridge, have delivered a 2.89x increase in revenue and a 15x boost in marketing return on investment.

The Globe Trotter: Xero

Xero_logoXero is a New Zealand-based software company that develops cloud-based accounting software for small and medium-sized businesses.

In a drive towards one million subscribers and beyond, Xero moved from two marketing automation tools to a consolidated Marketo center of excellence for all five of its geographies worldwide. In one year, the Xero marketing team rapidly scaled and pushed the limits of the Marketo Engagement Platform. This move influenced their revenue by engaging with one-third of all new customers, driving a record number of mobile app downloads, and deploying tens of millions of marketing communications without sacrificing engagement rates.

The Lifecyclist: Kindred Healthcare

Kindred Healthcare Inc. is a healthcare services company that operates hospitals, nursing centers, and contract rehabilitation services across the US.

By creating campaigns that focus on how Kindred’s unique types of care help providers tackle today’s healthcare challenges, Kindred is positioning itself as a trusted advisor to a growing number of hospitals and health systems.

With Marketo, Kindred expanded its reach and frequency of message, providing valuable education that led to a return on marketing investment of 90 to 1, more than 600 new referral sources that supply incredible customer lifetime value. Most importantly, the program also helps more patients and families get the care they need.

The Overachiever: The Dynamic Catholic Institute

Dynamic Catholic

With a growing subscriber base, The Dynamic Catholic Institute sought a way to engage with customers on a personal level. The team employed a dedicated customer service team to assist and solve subscriber issues while also using Marketo to test the capabilities of its messages, maximizing the potential of its content.

The team successfully maintained a 98 percent deliverability rate of all its sends and ensured they were the most relevant for its recipients, resulting in high open and click-through rates.

The Performer: Trade Me

trademe_logo_new Trade Me is the largest online marketplace and classifieds business in New Zealand. It has seen increased competition and spend from international websites.

With Marketo, Trade Me has taken on this challenge and built a world-class, scalable marketing solution that easily manages and makes sense of tens of millions of web events per day. In turn, the team uses this information to engage with its customers in a timely, relevant, and truly data-driven manner.

The Rebel: GGP

GGP is an S&P 500 retail real estate company, focused exclusively on owning, managing, leasing, and redeveloping high-quality retail properties throughout the US.

As a retail real estate company that doesn’t sell directly to consumers, GGP has to think outside the box to connect with shoppers. Through creative use of segmentation and multi-channel engagement, GGP has grown its shopper database by 200 percent, improved email click-through rates by 60 percent, and increased overall customer engagement by 300 percent.

The Stack Master: Laureate Education, Inc.

Laureate Online, a business unit of Laureate Education, Inc., has differentiated itself by creating a customer experience platform with Marketo as the foundation and building blocks from key Marketo LaunchPoint® partners.

As a result, Laureate shifted from a “one note” email sender to a fully enabled, relevancy-driven, channel-aware communications team that increased application completions and student retention rates through its innovative platform.

The Transformer: FIS

FIS_(company)_Fidelity_National_Information_Services_Inc._Corporate_Logo.svgFidelity National Information Services Inc. (FIS) provides financial software, world-class services, and global business solutions. As the world’s largest global provider dedicated to financial technology solutions and with clients in over 130 countries, FIS needed one platform to support its marketers around the world.

The year 2016 saw FIS’ marketing team source more than 35 percent of the company’s overall sales pipeline and deliver opportunities that accounted for more than 16 percent of all closed-won business.

The Trendsetter: Revel Systems

revel-systems-logo

Revel Systems is an iPad-based point of sale system, which was co-founded by Lisa Falzone and Christopher Ciabarra. It is now majority owned by private equity firm Welsh, Carson, Anderson & Stowe.

Tasked with aggressive growth targets, Revel built a marketing technology stack that leveraged the power of the Marketo Ad Bridge integrations with Google and Facebook’s digital advertising platforms. Additionally, marketing excelled in growth and delivered significant gains in lead volume, customer acquisition, and revenue, reporting incredible year-over-year revenue growth of more than 160 percent.

Digital Services Partner of the Year: Elixiter

Elixiter-LaunchPoint

Elixiter is a Marketo consulting solutions firm serving B2B clients in strategy, analytics, reporting, implementation, execution & training. Focused exclusively on supporting Marketo customers, Elixiter had a huge year in 2016 as it won, retained, and expanded engagements with a diverse array of organizations from industries such as technology, hospitality, healthcare, and much more. These results – apart from being a major testament to Elixiter’s team of Marketo experts – earned the company a spot in the top 1,000 of Inc.’s “Fastest Growing Private Companies” list for 2016.

The Revvie Award recipients show us what talented marketers can achieve with the right technologies, skills, engagement techniques, and innovative attitudes, providing an inspiration to the entire Marketing Nation. Congratulations to the winners and all the finalists.” — Chandar Pattabhiram

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