SmartBug Media, a leading growth marketing agency in inbound marketing, digital strategy, design, marketing automation, and PR, assists businesses in generating leads, increasing awareness, and building brand loyalty, announced Jen Spencer as the agency’s new Vice President of Sales and Marketing. In her role, Spencer will lead SmartBug’s sales, marketing, and brand strategy; extend the company’s leadership among the HubSpot partner ecosystem; and provide a competitive entry into several new market segments.
Spencer was the Vice President of Sales and Marketing at Allbound, a partner sales acceleration software-as-a-service solution provider. She was responsible for developing and executing an inbound demand generation strategy, raising brand and market awareness for Allbound, and channel sales and marketing. She helped the company reach 50 percent growth in year-over-year traffic and a 363 percent increase in sales leads.
Prior to Allbound, Spencer was the Director of Marketing at nettime solutions, acquired by Paychex in June 2014. She developed and executed inbound lead generation and content marketing strategy while supporting a channel of referral, reseller, co-branded, and white-labeled partners. Through her role, the company saw a 103 percent increase in website traffic, a 415 percent increase in direct sales leads, and an 89 percent increase in revenue.
“When I was a client of SmartBug Media, I always had a great deal of respect for the agency.For the last few years, they made me look like a rock star. Now that I have joined their team, I am excited about this opportunity and look forward to serving our customers and collaborating with software vendors to help clients see the results they need. SmartBug is a trusted advisor, and I am excited to be part of that team,” Spencer said.
Spencer has a bachelor’s degree in education from the University of Arizona and is a Board Member and Marketing Chair for Girls in Tech Phoenix, a nonprofit organization dedicated to the engagement, education, and empowerment of girls and women who are passionate about technology. She is also Phoenix’s Local Ambassador for Sales Hacker, Inc., focused on building and shaping the future of sales through educational, actionable, and unbiased content and events. Spencer is also a regular speaker, with upcoming engagements at INBOUND17 and the Tech Me Out Summit.
“Jen is a strategic hire for our agency and has a tremendous reputation within the inbound marketing, SaaS, and sales enablement communities, among others. She has the complete toolbox to take us to the next level. She understands the full spectrum of what a growth marketing agency does, she understands how clients think and the challenges that they face, and she knows firsthand the technology that can be a game-changer. We are thrilled to have her at SmartBug and are excited to see her contributions as part of our executive team!” Ryan Malone, Founder and CEO of SmartBug Media said.
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