Integrating Marketing Automation Data with Deep Event Insights Enables Marketers to Have a Complete Understanding of How Events Drive Revenue
More than half of the Fortune 500 use Splash to streamline event execution and optimize performance, and these integrations are a crucial step in making events — traditionally difficult to prove ROI — as measurable as digital marketing tactics.
These integrations unlock powerful insights about prospects and customers at each stage of the funnel — who attended, who is likely to purchase, who bought — enabling marketers to collaborate more meaningfully with sales throughout event life cycles, resulting in expedited sales cycles and higher conversion rates.
“Companies are finally uncovering the impact their events have on purchasing behavior,” says Ben Hindman, CEO and Co-Founder of Splash. “And, with the real-time visibility these integrations enable, sales teams are armed with the data they need to create highly-personalized customer experiences in the moment.”
With the new integrations, companies can automate cumbersome manual processes, making it easy to streamline event program setup and management with on-brand and fully responsive event pages and emails, while also ensuring results get properly tracked. Proper and consistent tracking empowers organizations with the data they need to see a complete picture of their performance across all channels, the impact of events on their bottom line, and insights to improve their entire event marketing program.
“Enabling your team with real-time insights throughout the event lifecycle is the best way to ensure the biggest returns on your event investments,” says Justin Gray, founder and CEO of LeadMD, a leading marketing automation consultancy. “We’ve seen firsthand engagement rates as high as 70% when event insights are used alongside immediate follow-up. Quick and relevant interactions like this are only made possible by integrating real-time event data with your marketing automation platform.”
Sandra Freeman, Head of Strategic Marketing at Engagio, adds: “The integration was super easy and seamless. It enabled us to have both a beautiful and engaging front-end, as well as a fast and simple check in-process on the back-end.”