Splash Announces Native Integrations with Marketo, Oracle Eloqua, and Hubspot

Splash Announces Native Integrations with Marketo, Oracle Eloqua, and Hubspot

Integrating Marketing Automation Data with Deep Event Insights Enables Marketers to Have a Complete Understanding of How Events Drive Revenue

Splash, the world’s leading event marketing platform,  announced native integrations with major marketing automation platforms, MarketoOracle Eloqua, and Hubspot.

More than half of the Fortune 500 use Splash to streamline event execution and optimize performance, and these integrations are a crucial step in making events — traditionally difficult to prove ROI — as measurable as digital marketing tactics.

75% of marketers report in-person events are their number one most effective marketing tactic, but 65% of marketers do not have a way of measuring their events.

These integrations unlock powerful insights about prospects and customers at each stage of the funnel — who attended, who is likely to purchase, who bought — enabling marketers to collaborate more meaningfully with sales throughout event life cycles, resulting in expedited sales cycles and higher conversion rates.

“Companies are finally uncovering the impact their events have on purchasing behavior,” says Ben Hindman, CEO and Co-Founder of Splash.  “And, with the real-time visibility these integrations enable, sales teams are armed with the data they need to create highly-personalized customer experiences in the moment.”

With the new integrations, companies can automate cumbersome manual processes, making it easy to streamline event program setup and management with on-brand and fully responsive event pages and emails, while also ensuring results get properly tracked. Proper and consistent tracking empowers organizations with the data they need to see a complete picture of their performance across all channels, the impact of events on their bottom line, and insights to improve their entire event marketing program.

Justin Gray LeadMD“Enabling your team with real-time insights throughout the event lifecycle is the best way to ensure the biggest returns on your event investments,” says Justin Gray, founder and CEO of LeadMD, a leading marketing automation consultancy. “We’ve seen firsthand engagement rates as high as 70% when event insights are used alongside immediate follow-up. Quick and relevant interactions like this are only made possible by integrating real-time event data with your marketing automation platform.”

Sandra Freeman, Head of Strategic Marketing at Engagio, adds: “The integration was super easy and seamless. It enabled us to have both a beautiful and engaging front-end, as well as a fast and simple check in-process on the back-end.”

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