The collaboration between Boxever Customer Intelligence Cloud and Oracle Responsys reinforces Boxever’s ability to add an additional layer of real-time customer intelligence
Boxever, an artificial intelligence-based personalization platform, has made its Customer Intelligence Cloud available on the Oracle Cloud Marketplace. Boxever’s Customer Intelligence Cloud application will integrate with Oracle Responsys, a staple of Oracle Marketing Cloud. The integration will enable organizations to improve cross-channel engagement and real-time personalization in their vertical markets.
Boxever is an Oracle Marketing AppCloud partner. Several Boxever clients use both, Boxever and Oracle Responsys. Their collaboration reinforces Boxever’s ability to add an additional layer of real-time customer intelligence. It builds upon enterprises’ existing technology and strategies for improved customer conversion and brand loyalty. This customer engagement app is among the several other recent applications who have been launched on the Oracle Cloud Marketplace.
David O’Flanagan, CEO, and co-founder of Boxever said, “We’ve interacted with Oracle informally throughout the years, and recognize the great synergy that Boxever technology has with Oracle Marketing Cloud in supporting customers’ data-driven marketing objectives. By formalizing our relationship, we’re committed to delivering new solution options for Oracle customers where high volume, Omni-channel strategies require high levels of automation, superior personalization, and real-time engagement.”
The customer intelligence platform contains a unique timeline view comprising behaviors, transactions, demographics and social data stitched together using sophisticated identity matching algorithms. It is also a Silver level member of Oracle PartnerNetwork.
Oracle Marketing Cloud provides CMOs and their teams with solutions that connect cross-channel, content and social marketing with data management and activation, for enterprise B2B and B2C marketers to attract and retain ideal customers.
Boxever recently invested $2M in Glofox, a gym & studio management software for a mobile age. Since its inception in 2011, the platform has secured $19M in investment. It is a cloud-based solution that combines master data management, CRM, decision making, and analytics into a tightly integrated, travel-centric marketing platform that enables retailers to capture, analyze and act on large volumes of customer data in real-time.