Marketing Clouds

DEG Acquires We Do Commerce to Expand Further into Salesforce Cloud Ecosystem

The deal expands DEG’s geographic reach along with its expertise in Salesforce ecosystem

DEG, a full-service digital agency, acquired ‘We Do Commerce’, an award winning e-commerce solutions provider for retailers in North America, to expand its expertise within the e-commerce and Salesforce ecosystem. The price of the deal remains undisclosed. The acquisition combines the Commerce Cloud Expertise of We Do Commerce with DEG’s cross-cloud and digital marketing prowess.

The deal positions DEG as the go-to agency to enhance the success of marketing across the Salesforce platform. The digital agency has already won the ‘Salesforce Marketing Partner of the Year’ award thrice for their unmatched contribution towards customer success.

“Along with the ability to produce the kind of high-caliber work our clients expect, the We Do Commerce team further solidifies our position as a leading consumer goods and retail-focused agency that assists brands in acquiring, engaging, converting, and retaining their customers,” said Jeff Eden, Chief Revenue Officer at DEG.

“A Commerce Cloud practice, in addition to our 17 years of e-commerce experience, further extends our cross-cloud Salesforce capabilities and places us in a unique position to activate Salesforce’s vision.”

This is its second acquisition this year after buying Hint studios- a Kansas-based creative content and experience design shop. By acquiringWe Do Commerce, DEG moves into the former’s Pittsburgh office, expanding its reach into the Northeast and Mid-Atlantic.

We Do Commerce has over 15 years of experience in developing front-end and back-end solutions leveraging on Salesforce Commerce Cloud.  The clients include Conair, ChalktalkSports, Sally Beauty, Rainbow Shops, Willow Tree and Glowology.We Do Commerce developed strategic partnerships with leading e-commerce technology companies like Bazaarvoice, Paypal, eBillMe, Checkout by Amazon.

Founded in 1999, DEG creates data-driven digital marketing, commerce, and collaboration strategies that empower organizations. Being a salesforce commerce cloud partner for nine years, it has integrated many Salesforce technologies across clouds to create impressive results for existing clients. It serves flagship global brands, including Purina, AMC, Crocs, Hallmark, and AEG.

The two companies have significant combined experience in developing e-commerce solutions that leverage Salesforce Commerce Cloud to build e-commerce sites.  Jeanette Thomas, CEO of We Do Commerce, commented, “Along with the tremendous business fit, we are very excited to join such a high-quality and well-regarded agency with values and company culture very consistent with our own.”

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