Marketing Automation

Omega Metrics Delivers First Performance Management App for Marketo

Omega Metrics Delivers First Performance Management App for Marketo

The alerts and lightning fast charts through Omega helps Marketo customers reduce the risk of errors that allows them to spend more time marketing instead of troubleshooting

Omega Metrics, the automation intelligence software formed by Digital Pi, launched the first performance management application for Marketo that will troubleshoot its performance issues. It monitors, optimizes, and proactively manages the Marketo Engagement Platform.

Omega gives Marketo users insights to correct problems and improve performance in not only Marketo but also other connected applications such as Salesforce.com and Microsoft Dynamics CRM.

“As companies place more reliance on marketing automation to engage their customers, they expect these technologies to perform flawlessly 24/7.  These cloud applications, while offering sophisticated methods to engage people on a global scale, also present significant new challenges to an old problem: how to sustain adequate system performance and reliability,” said Ryan Vong, President, and CEO of Omega Metrics.

Marketo customers see their data analyzed through Omega from an operational perspective to ensure their marketing and sales automation systems are working accurately. The alerts and lightning fast charts through Omega helps Marketo customers reduce the risk of errors that allows them to spend more time marketing instead of troubleshooting.

The Users Perspective

Faleni Leauanae, Senior Manager, Marketing Automation at Workfront, said, “Omega gives us easy-to-use dashboards and quick-glance views of what’s occurring with our Marketo data. The data helps us know where to begin troubleshooting and where we can optimize. Right away, we were able to answer key questions around Marketo API usage, and avoid running into usage limits.”

A Marketo Services Partner, Rev Engine Marketing saw its client boost system efficiency by more than forty percent after identifying over 100 unnecessary fields, campaigns, and segmentation activities. “Unraveling those processes would have taken weeks without Omega,” said Jeff Coveney, President of RevEngine Marketing. Omega has been instrumental in helping clients increase system efficiency by eliminating unnecessary Marketo processes.

Irrespective of you being new to Marketo or a certified expert, Omega insights help clients with valuable answers in easy-to-understand charts. Omega produces insightful information that you can’t easily get out of Marketo such as performance bottlenecks, scoring trends, buying journeys, and ranks the health of your instance.

Read Also: Marketo and Infor Join Hands to Bring Best-In-Class Marketing Solutions in the Engagement Economy

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