Swrve, the leading marketing automation platform for mobile, has announced the introduction of a new MarTech engagement application which will be available on the Oracle Marketing AppCloud. The next-gen mobile marketing tool will enable app marketers to create customized experiences with trigger-based push notifications and conversation messages. By offering it through Oracle Marketing AppCloud, Swrve intends to provide mobile app marketers seamless insights on how their in-app marketing and push notifications perform.
The San Francisco-based mobile marketing automation solutions provider is already a Silver level member of the Oracle PartnerNetwork (OPN). Marketing teams using Oracle Marketing Cloud can now sync information stored along with mobile app usage data, ensuring all campaigns are run seamlessly based on 360-degree view on customer journey, right from the start.
“Like all of us, today’s consumers live on their phones,” said Christopher S. Dean, CEO of Swrve. “As a result, the smartphone has become the perfect platform through which to build relationships with those consumers – and deliver great experiences to them. Oracle Marketing Cloud customers already have access to hefty datasets and email marketing capabilities, so adding advanced mobile functionality enables them to execute truly multi-channel campaigns.
Earlier, Swrve had announced its integration with Salesforce’s Journey Builder to help users execute truly personalized omnichannel campaigns with higher precision and effectiveness. By offering its latest app automation capability on Oracle Marketing AppCloud, Swrve will empower marketing teams with data-driven solutions to simplify marketing resources and deliver more personalized customer-centric experiences across every channel.
Customer experience in 2017 remains the “Golden Egg” for every CMO. CMOs, more than ever, are wary of the pitfalls of not optimizing user experience, especially on mobile. Mobile marketing campaigns are increasingly priming their ROI using CX-centric MarTech stack to attract, engage and retain ideal customers across the web, mobile, social and video advertising platforms.
The Oracle Marketing AppCloud is one of the most comprehensive MarTech ecosystems, offering customers a broad set of marketing apps and data services to extend and optimize their technology investments. With Swrve, marketers with Oracle Marketing AppCloud account can automate subscription list management and update mobile app user’s custom data based on their mobile interactions.
— ipfconline (@ipfconline1) February 22, 2017