The ON24 Webinar Marketing Platform Adds ON24 Content Gateway To Centralize, Personalize And Analyze Customer Engagement Across Multiple Touchpoints For A 360-View Of Content Performance
According to Forrester, the majority of businesses are failing when it comes to developing engaging digital content because it’s impersonal, difficult to find and challenging to measure. Today, ON24 empowers marketers to put customer engagement at the center of their content marketing strategy with the addition of ON24 Content Gateway to its marketing platform. ON24 Content Gateway creates an online content hub for business marketers to curate their best digital assets and understand how their customers and prospects engage with that content.
ON24 Content Gateway houses on-demand webinars, videos, white papers and podcasts in a centralized engagement hub that puts the right content at the fingertips of customers to explore on their own terms. And, with the Content Gateway Management Service, content is automatically refreshed, helping marketers deliver and delight customers with their newest, most powerful material. Every single interaction is tracked and seamlessly integrated into a company’s CRM and marketing automation system providing the behavioral data that marketers need to identify sales-ready leads and accelerate pipeline.
“To win the 74% of modern business buyers who self-service their research, we have to make our content easy to find, consume and, most importantly, engaging enough to captivate our customers’ attention,” says Mark Bornstein, VP of Content Strategy, ON24. “At ON24, we know webinars engage a customer for almost an hour, and ON24 Content Gateway extends that engagement even further by creating an on-demand experience for your webinars and other content. Not only does this ensure your customers and prospects can access your most impactful assets, it translates that engagement into data that helps identify your best leads.”
ON24 Content Gateway also enables marketers to maximize the impact of their webinars with an on-demand strategy. By giving customers the flexibility to engage with a webinar wherever, whenever and however they choose, ON24 customers increase reach by an average of 33%, boosting overall customer engagement. This extends the lifetime value of a company’s webinar program and helps personalize the overall customer experience.