New Alliance Speeds Creative Execution of Automated TV Buys for Leading Agencies and Blue-Chip Brands
Mediaocean, the leading software provider for the advertising world, and AdMore, the nation’s largest programmatic TV advertising platform with more than 1,200 local station and national network television affiliates, announced a new partnership that will enable more agencies to seamlessly access Admore’s extensive inventory from local cable and broadcast TV stations. This new alliance enables media buyers, representing nearly all of the world’s top agencies and their marketing clients, to both broaden and deepen their reach into more targeted market segments as they continue to transition national brand campaigns into cohesive cross-platform buys.
Available in Q4 2017, AdMore’s integration within Mediaocean’s media management platform, Spectra, thus allowing an “unwired” network to be purchased in Mediaocean’s National Media workflow. Additionally, agencies can access and leverage AdMore-delivered audience based targeted media while using advanced TV technologies, software, reporting and measurement.
“We continue to actively seek ways to create efficiencies for all of our current agencies and clients, as well as future brand marketing partners,” said AdMore President Brendan Condon. “This new alliance allows us to provide the same strong results across a far broader range, while we, Mediaocean and other innovators drive toward critical mass in the ongoing transition to automated advertising and greater transparency.”
“Convergence is driving agencies to seek out more integrated buying opportunities- our partnership with Admore helps to achieve just that. Mediaocean clients using our Connect workflow will be now able to automate buying of all available national TV inventory accessing AdMore’s expansive audience reach through that spans over 1,200 stations.” said Ramsey McGrory, CRO of Mediaocean.