ADYOULIKE Partners with Integral Ad Science to Combat Ad Fraud

ADYOULIKE Partners Integral Ad Science to Fight Native Ad Fraud

Integral Ad Science anti-fraud analysis ensures advertisers get real traffic across ADYOULIKE’s digital native ad inventory

ADYOULIKE, an AI-driven in-feed native ad platform, has integrated the Integral Ad Science’s (IAS) anti-fraud technology to protect its native ad impressions. IAS is a data and technology company that empowers the advertising industry to effectively influence consumers everywhere.

The integration protects ADYOULIKE advertisers from the costs incurred by illegal bot activity, fraudulent URLs, and other page-level fraud. These activities would lead to loss of approximately $50B worldwide by 2025, according to the World Federation of Advertisers.

Combines brand safety with contextual targeting

D, Integral Ad Science, France
Yann Le Roux, MD, IAS, France

ADYOULIKE combines IAS’ proprietary technology with its IBM Watson AI-powered brand safety solution.

The IAS technology protects ads from being placed on fraudulent properties and from bot-driven traffic, while the ADYOULIKE AI technology ensures placements are relevant, based on content and sentiment.

“We’re excited to partner with ADYOULIKE to deliver quality, fraud-free traffic across native impressions,” said Yann Le Roux, Managing Director, Integral Ad Science, France. “This partnership provides ADYOULIKE’s clients confidence that their impressions are protected from fraud.”

Combats ad fatigue and ensures real traffic

“Bringing IAS technology into our solution is a big move for us, enabling our platform to better combat two of the biggest challenges to our industry: ad fatigue and ad fraud,” stated Francis Turner, GM & Chief Revenue Officer (CRO), ADYOULIKE. “With the built-in assurance that you’re getting real traffic from real people and the knowledge that every ad appears where it is contextually relevant, we feel we’ve now got the safest platform, as well as the most effective way to advertising.”

Founded in 2011, ADYOULIKE secured $6.91 million from Banexi Ventures, Kima Ventures and BNP Paribas. It acquired two companies namely, Content Amp and Video Natives in 2014.

Read Also: Integral Ad Science, DoubleVerify, and Moat join Snapchat’s Brand Safety Coalition

 

 

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