Publishers of interactive content can now benefit from prime video ad inventory and relevant ad placement
Apester announced the release of its programmatic video ad solutions. Known for its pragmatism, the global content creation, distribution, and monetization platform has provided a sought-after resolution for publishers who seek to increase their revenue opportunities and enhance audience engagement at the same time. Apester’s Programmatic Video Ad Suite allows publishers to have multiple monetization options like video ads that can be placed within interactive content without being intrusive.
Charles Gabriel, President, Apester, said, “As the digital media ecosystem increasingly moves from an article-driven, site-centered structure to a unit-based, multiple format distribution model, generating revenue for publishers becomes more challenging. Social platforms and news aggregators do not offer significant monetization potential for publishers. Our suite of programmatic video advertising units provides exclusive, brand safe inventory that meets the demands of today’s digital media ecosystem.”
Publishers who circulate their interactive stories through Apester’s platform can place a relevant video ad that the visiting consumers can engage with either before the story starts or at the end of it. Video ads placed within the interactive stories through Apester’s platform run persistently which enhances revenue and engagement opportunities. Apester’s editorial content makes sure to deliver contextually relevant video ads within suitable stories to ensure brand safety.