The Platform Enablement Guide is a framework built by leveraging insights from over 400 Choozle partners
Leveraging insights and best practices from over 400 Choozle partners, the Platform Enablement Guide provides a framework for marketers and agencies to successfully adopt and get on board with programmatic operations. Choozle connects marketers with big data insights and real-time bidding across display, social, mobile and video.
“At Choozle, partnership always supersedes platform,” explains Andrew Fischer, the CEO, Choozle. “To that end, the Choozle Platform Enablement Guide provides all of our prospects and partners a clear game plan to effectively adopt and scale in-house programmatic platform operation.”
The Platform Enablement Guide implementation guide include three steps:
Alignment of platform operators and team leadership
Engagement of leadership is crucial to establish a permanent offering, identify business opportunities, and gain resources. With leadership on board, operators should focus on people with digital enthusiasm, who have an experience with tools such as Facebook, and those interested in career advancement by taking on these skills.
Establish Product/Service Offerings
Implementing processes and standards for efficient platform operation is imperative. The platform outlines standards that dictate what marketers are willing to take on at certain budget levels and time allocation of their team. This will bring clarity to their Sales/Ops teams and facilitate more profitability.
Installation of sustainable business and revenue models
The platform evaluates the different monetization models commonly used namely, media percentage, billable hours, and fixed CPMs.
“Our client education was regularly extending past platform and industry instruction to in-house operations given the self-serve angle,” shares Director of Client Experience at Choozle, Rachel Mimken. “This guide is a compilation of said advice with actionable next steps based on our and our clients’ experience.”
Choozle’s provides access to industry-leading data services including data management (DMP) and CRM matching, in addition to a complete buy-side suite of tools (DSP) to power video, mobile, display, and social ad campaigns.