AI/ML

MainAd Launches Logico – a Machine Learning based Ad Retargeting technology

Mainad Launched Its Flagship Proprietary Technology ‘Logico’ To Extend Benefits Of Bespoke Programmatic Campaigns To Brands

MainAd, an advertising technology company that specializes in display and retargeting ad campaigns, launched its flagship proprietary technology ‘Logico’, which uses machine learning to enable brands to create bespoke programmatic campaigns.

Logico

MainAd’s Logico fuses data-driven practices and machine learning models to deliver predictive analytics. By extracting information from datasets to determine patterns and foresee customer behaviors, this technology will offer improved performance efficiency. Ad targeting would no longer be based on wider audience groups, brands can now process data in real time to influence bidding protocols and use this understanding to engage with individuals.

Read More: Programmatic Tech Bytes with Robert McNair, Director at DashBid

The bidder element of Logico is built on Google’s Open Bidder API (beta) and utilizes the Google Compute Engine, allowing MainAd to build custom real-time bidding (RTB) solutions dependent on the needs of each individual client.

Piero Pavone, COO and Co-Founder at MainAd, said, “MainAd is committed to delivering the very best in performance for brands and the launch of Logico allows us to bring the precision of artificial intelligence (AI) to programmatic advertising – insights can be applied to allow data-based decision making. Data is at the core of any business, and our ability to extract and utilize it using machine learning capabilities will provide a strong foundation to build successful ad campaigns.”

Read Also: Video Header Bidding Lives and Dies with Latency (or Lack Thereof)

Pavone added, “Programmatic has, perhaps unfairly, found itself at the center of recent issues in the advertising industry. To combat this, we must empower clients to take a tailored approach to ad delivery, allowing micro decisions to be made on macro data, at petabyte scale. At MainAd, we pride ourselves on our bespoke approach to campaign management and this development only strengthens our offering.”

Read Also: Omnichannel TechBytes with Jeff Smith, CMO at LiveRamp

MainAd is an advertising technology company that specializes in global display and retargeting ad campaigns. The company’s flagship proprietary technology, ‘Logico’, utilizes machine learning to extend the benefits of bespoke programmatic campaigns to brands, and when combined with the team’s tailored approach to campaign management offers improved performance. Using its data-based expertise, MainAd amplifies advertising performance while delivering transparent and fair results.

Read Also: AD/FIN and Infectious Media partner to bring Greater Accountability to Programmatic Media

Founded in 2007, MainAd services international brands across 80 markets, with offices in Pescara, Milan, London, Istanbul, Santiago de Chile, Manila, Trivandrum, and Bangalore.

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