MediaMath, the leading independent programmatic company for marketers, announced the appointment of Pranjal Desai as Country Manager, India, MediaMath. This move comes on the back of the company’s exclusive partnership with India’s Zirca Digital Solutions announced earlier this year and further strengthens MediaMath’s growing presence in the market.
India’s digital ad spend is expected to surpass US$1 billion for the first time this year and is projected to continue growing at double-digit rates through 2020. With its launch in India and partnership with Zirca Digital Solutions, MediaMath is working to accelerate this growth, by way of cultivating a healthy programmatic environment that will empower brands to realize the full potential of the technology and industry.
Desai will lead MediaMath’s expanding team in India and be responsible for growing the company’s presence across the market. Previously an Associate Director for the ad sales team at Flipkart, a leading e-commerce company in India, Desai brings with her several years of in-depth experience in building and owning relationships with large brands across various industries. Prior to Flipkart, Desai was managing Oomph Australia’s top key accounts, including Australia’s largest publishing houses and media agencies.
“The Indian media landscape is at an interesting juncture right now. With the Indian consumer having a plethora of options available across channels, the need of the hour is for brands to reach their target consumers with the right content and at the right time. This requires highly-customised communication between brands and consumers. I am excited to join MediaMath, the leader in programmatic, for this very reason – to provide brands with an industry-leading platform that will enable them to converse with their consumers with the most appropriate messaging, throughout their consumer lifecycle. I look forward to growing our presence in India,” commented Desai.
“We are thrilled to have Pranjal on board. She brings a combination of technical expertise, business acumen and far-reaching industry experience across digital, marketing and ad-tech. This will be invaluable to our clients in India as we expand our presence both in country and in the region as a whole,” said Zachary King, Vice President, Commercial, Asia, MediaMath. “Pranjal comes on board at a critical time as we continue to look to bring the best-in-class global technology to our clients in the region, helping to solve their biggest marketing and business challenges.”
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