Native & Programmatic Advertising

MSN and VigLink partner to unlock a new global revenue stream

MSN Viglink logos

MSN and VigLink, the leading platform for monetizing content-driven commerce, today announced an exclusive global partnership. VigLink will monetize all content across MSN and related properties including international markets, verticals, and select homepage elements.

Looking to innovate and find new revenue opportunities, MSN chose to partner with VigLink in order to tap into the commercial intent within its content. VigLink’s unique technology and broad network of more than 65,000 merchants allow MSN to capitalize on the best custom deals for its global audience.

Additionally, VigLink’s technology blends seamlessly without altering user experience. On MSN.com, VigLink automatically turns existing commercial links into revenue-generating affiliate links. Further increasing MSN’s yield, VigLink’s Custom Insert adds new affiliate links on contextual keywords within article content. Through these links and other interactive elements, VigLink allows MSN to instantly capitalize on previously untapped revenue.

“MSN’s partnership with VigLink speaks to the growing trend among savvy publishers who are looking to diversify from display and focus on commerce revenue” said Oliver Roup, CEO of VigLink. “We are proud to provide tools that help commerce editors unlock the purchase intent embedded in their content.”

“We prioritize innovation at MSN and look for ways to use it to enhance our users’ experiences,” said a spokesperson from Microsoft. “Our goal is to be an industry leader in digital advancements. We are thrilled to partner with VigLink to provide our users with a highly targeted, relevant experience while simultaneously providing our content partners with a new and significant source of monetization.”

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