This association will improve inventory quality and fight non-human traffic, adding another layer of protection for Smart AdServer’s clients
Smart AdServer, a full-stack ad technology platform, has partnered with ad verification company Fraudlogix to fight fake traffic and strengthen brand safety. Fraudlogix’s solution will identify and fight non-human traffic coming from bots, malware, automated scripts and other fraudulent means, and flag sites with brand safety issues. It will enable Smart AdServer to monitor its billions of monthly impressions and domain (URL) masking in its marketplace.
David Pironon, Chief Programmatic Officer at Smart AdServer, explained, “We want to ensure we provide our advertisers with 100% non-fraudulent traffic and with the best inventory. That’s why we have created a complete team dedicated to quality within our Programmatic department. We chose Fraudlogix to ensure a strong level of quality on our Exchange, and it’s a powerful complementary solution to our already strong internal tools and dedicated teams.”
Smart AdServer delivers ads to more than 30,000 websites worldwide through its global network of more than 800 publishers and ad networks including Genesis Media, Axel Springer, Le Monde, Wine Enthusiast and Ozy.com. It also serves the buy-side of the advertising ecosystem through its Smart RTB (Real-time bidding)+ Ad Exchange. It also offers 7-language interface to global publishers and digital agencies.
CEO of FraudLogix, Hagai Shechter said, “We’re excited to have Smart AdServer as a client – they realize how important having high-quality inventory is for their business and for the industry. Fraudlogix is happy to help them fight fake traffic and maintain a brand-safe environment.”
The ad verification company offers pre-bid ad fraud solutions to the supply side and DSPs within the online advertising marketplace, for desktop, mobile, in-app and video environments. On a monthly basis, it monitors data from over 490 million unique users browsing 8.2 million websites on 1.2 billion unique devices.