Rogers & Cowan announced that Senior Vice President Craig Greiwe will head its R&C Digital Group. The growing offering is an end-to-end digital marketing division that complements Rogers & Cowan’s traditional PR work, while providing independent services to the agency’s brand and talent clients.
The group already represents DreamWorks Animation Television, The Weinstein Company, McDonald’s SoCal, Smith Global Media, Keratin Complex, and a variety of brands and celebrities across multiple industries.
Rogers & Cowan Digital brings a proven expertise in brand development, audience strategy, social media, website development, email marketing, and digital media buying. The division is accompanied by the debut of R&C Studios, an in-house creative studio that will create digital content for Rogers & Cowan’s wide array of clients. Lauren Jones will oversee R&C Studios, in collaboration with Rogers & Cowan VP Marketing Holly Beverly, while Nicole Wool and Courtney Allen will oversee day-to-day account and client management.
“Our digital marketing expansion comes from our continuing effort to build a comprehensive and industry-leading solution for clients that leverages the growing influence of direct social media and content on today’s consumer. We are excited to name Craig head of the digital team, and bring these industry leading and talented individuals together into the Rogers & Cowan family.” said Mark Owens, CEO of Rogers & Cowan.
Rogers & Cowan Digital – whose nucleus was formed through the acquisition of two agencies bought in the last 18 months – delivers true innovation driven by three decades of collective digital marketing experience. “The combined attributes of Craig, Nicole and Lauren will complement each other and function to elevate the agency’s Digital innovation, content production, and engagement and tune in strategy. I am very excited to have them part of the agency,” said Rich Davis, COO of Rogers & Cowan.
“In my previous studio and consulting roles, I often worked with Rogers & Cowan and I’m honored to be joining such a prestigious organization. At a time of vast change in our industry, I’m excited about where the leadership is taking the historic agency, and know that our team will enhance that experience and bring value to our clients.” said Craig Greiwe, SVP Rogers & Cowan Digital.