Altify, the leading provider of sales engagement and sales performance solutions, has appointed B2B software veteran Anthony Reynolds as their new CEO. Reynolds is stepping to take place of previous leader, Donal Daly, who shifts to take the position of Executive Chairman. In his new role, Reynolds will pilot Altify’s unified efforts to expand into the competitive sales transformation industry.
Excited about his new role as the CEO of Alitfy, Anthony Reynolds says, “Altify began with a vision to completely transform how sales organizations improve performance by using data and methodology to help sales teams nurture the accounts that matter most.”
Previous to his new role as the CEO of Altify, Reynolds has served as the Executive VP of Anaplan. At Anaplan, Anthony Reynolds helped the company its employee strength by 240% within 22 months. He was chiefly responsible for company’s sales operations, enablement and customer success. Reynolds brings to Altify superlative track record in sales transformation technology industry, owing to his stint at SAP, where he was the Executive VP and COO, Technology Solutions and Mobile Sales.
Thanking his predecessor Donal, Reynolds added, “It has consistently outpaced competitors in delivering value to its customers. Donal has built a great company that truly cares about its customers, has the best products in the sales enablement space and a wonderful team. I’m incredibly excited to begin as CEO as we become the de-facto standard for sales professionals, through growth, innovation and customer success.”
Daly will remain engaged in the business, spending more time with customers, working hand-in-hand with the sales team on key relationships, and investing deeply in long-term strategy.
“We have been extremely fortunate on our journey so far,” said Donal Daly, executive chairman of Altify. “We have great customers and an amazing team. Now we have an opportunity to build on that momentum. I looked long and hard for an executive with the right cultural fit and values, proven track record and experience to lead the charge for the next phase of growth — and could not be more pleased to announce the appointment of Anthony as our new chief executive.”
Last year, Altify added Artificial Intelligence capabilities into its sales enablement stack. Branded as Altify Max, the AI-driven sales engagement platform brings real-time insights, coaching, and notifications to bring dramatic transformation in sales methodologies and results.
Altify recently released a report, titled Business Performance Benchmark Study 2017, which finds 70% of enterprise salespeople believing Digital Transformation as the biggest disruptor of current business practices.