LinkedIn Acquires SalesTech Start-Up Heighten for CRM Integration

LinkedIn acquires Heighten

Based out of Redwood City, Heighten was bought over by LinkedIn to add new features to Sales Navigator. However, the company has not disclosed the details of the purchase.

According to sources, Heighten has raised a fund of little more than $7 million and its board included two partners, Ravi Mhatre and Arif Janmohamed of Lightspeed Venture Partners.

According to Doug Camplejohn, Head of Sales Products at LinkedIn, LinkedIn will benefit from Heighten’s technology in three key areas:

Sales process tracking: This will allow sales reps and managers to merge their sales playbook into the software to track actions and content related to each sales stage.

Sales pipeline reporting: Managers and reps use this feature to check current opportunities and update major details like the stage, close date and amount on a single screen that is CRM integrated.

Note taking: The intelligent Heighten notepad is used by reps to note down important information that can be seamlessly moved to the CRM system. It gives reps easy access to key sales details.

In the words of Luke Braud, CEO, Heighten, “The Heighten intelligent workspace is truly unique in its ability to bring together all of the key systems salespeople rely on — CRM, calendar, email, social and delivered — in an innovative, intuitive, and user-friendly way.”

About this deal, Braud wrote in a blog, “This approach to sales productivity is a natural extension of LinkedIn’s goal to make Sales Navigator the best version of LinkedIn for Salespeople, the System of Engagement, and ultimately influence every relationship‐based sale for our customers.”

Also Read: Brainshark and Seismic to Amplify Sales Enablement

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