Influencer Marketing

Amino Apps Eyes Expansion Backed by $19.2 Million Series B Funding

Amino Apps Eyes Expansion Backed By $19.2 Million in Series B Funding
Amino Apps via Twitter

Amino Apps, the stand-alone community builder for mobile apps has managed to raise $19.2 million in Series B funding. The go-to community platform for mobile app developers aims to engage millennial mobile users by expanding into newer markets across the world. Despite being a start-up, Amino has drawn the interest of millions of mobile app developers who use it like Reddit, albeit on a mobile-only platform.

Amino: The Knowledge-Rich Community Builder On Accelerated Growth

Amino is on an accelerated growth curve, and it is obvious that they want to grow big in 2017. Until May- June 2016, Amino was largely a cluster of standalone apps with less than 100 communities. In total, it had about 4 million mobile apps in its brood. It did not take them too long to realize that the mobile app community is a niche market, and it is exploding.

When Pokémon Amino beat every other app download related to the game with close to 250,000 downloads, it caught the eyes of many geeky community builders who want domain-specific high-value knowledge channels exclusive to mobile apps. Therein lies the catch for marketers who look for domain-specific influencers and content drivers to ‘speak’ what their brands can do.

Amino as an influencer marketing platform. Voila!

GV (earlier known as Google Ventures) led the Series B funding round which also includes big tech investor firms like Time Warner Investments, Goodwater Capital. Existing investors Venrock, Union Square Ventures and Box Group also made fresh funding in Amino.

Funding and Expansion: Amino Eyes Mobile Market

The funding will be used to expand globally as Amino is yet to monetize its platform. Since the community curators are non-paid members, its revenue model could be similar to what YouTube has.

There lies the expansion window. To build a hyper-engaged community platform, Amino needs a global presence.

Amino is planning to go international from its current New York office. It will add fresh staff across international regions and curate mobile app communities to cater to specific markets. Amino might strategize a novel community platform built on mobile-specific demographics, exclusively targeting non-Facebook and desktop users.

CEO Benjamin Anderson agrees that the challenge is huge, and opportunities even bigger in the app community management domain.  He said, “Managing 90 communities is really challenging because you have to have a lot of domain knowledge and understanding of the topic in order to be a good manager in that community.”

Amino ‘energy’ for growing communities

Users can build their own community app by appointing leaders and manage their members based on their participation. To feature as “Listed” community on Amino App, the users have to meet certain membership criteria like the numbers of participants, content volume and quality, and relevance of the application they are discussing.

Top 3 Amino App Communities

  • K-Pop band (150,000+ members)
  • Veganism (85,000+ members)
  • LGBT+ (110,000+ members)

Amino versions are currently available in Spanish, Arabic, Portuguese and Russian, apart from English. Anderson sees a bright future for Amino in e-commerce and retail merchandising segment as well. The current focus is to generate double the revenue and add new seamlessly connected communities.

Amino was launched in 2013 by co-founders Benjamin Anderson and Yin Wang. It has offices in Boston and Shanghai.  In September 2015, Amino, projected as a Narvii flagship product earlier, raised its maiden funding of $6.5 million from Venrock and Union Square Ventures in 2014. Narvii itself garnered seed funding led by Union Square. Google Ventures, SV Angel, Box Group, Scott Belsky, Slow Ventures, Kayak co-founder Paul English, Kal Vepuri, Launch Angels, and David Chang were other significant investors in Navii.

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